Search Engine Land

JULY 1, 2024

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how its meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements.

Analytics 103

Analytics Product User-Generated Advertising 103

Search Engine Land

MAY 17, 2024

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects Analytics 360 customers. Get the daily newsletter search marketers rely on.

Analytics 126

Analytics Search Marketers Customer SEO 126

Martech

JULY 5, 2024

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how it is meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements.

Analytics 107

Analytics Product User-Generated Advertising 107

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing?

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Martech

JANUARY 11, 2024

That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. The post Power up your marketing programs with Google Analytics 4 appeared first on MarTech.

Analytics 105

Analytics Marketing Marketers Customer 105

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Why we care. Get MarTech!

Analytics 145

Analytics Customer Journey Marketing Marketers 145

Search Engine Land

JUNE 21, 2024

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). July 1: Users will lose access to Universal Analytics data and interface. After July 1: All Universal Analytics data will be permanently deleted. Why it matters.

Analytics 134

Analytics Advertising Advertisers Search Marketers 134

Search Engine Land

NOVEMBER 14, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. How it works.

Analytics 121

Analytics Marketing Marketers Direct Marketing 121

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Analytics 113

Analytics Customer Journey User-Generated Customer loyalty 113

Martech

JUNE 11, 2024

Data analytics is integral to modern business strategies, driving crucial decision-making processes. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step. Data analytics pain points We all collect data, but do we collect data correctly?

Analytics 97

Analytics Transform Whitepaper User-Generated 97

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. Get MarTech!

Analytics 108

Analytics Marketing Marketers Direct Marketing 108

Marketing Insider Group

JUNE 10, 2024

Fortunately, product analytics can guide you along the path to sales mastery. Product analytics isn’t just about numbers; it’s about understanding the heartbeat of your audience and crafting experiences that resonate with them. Imagine product analytics as your business’s GPS.

Analytics 100

Analytics Product Transform Customer Journey 100

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Analytics 133

Analytics Transform Marketing Automation Platform Health 133

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Transform 126

Transform Analytics Marketing Marketers 126

Martech

MAY 20, 2024

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects Analytics 360 customers. Create a new Google Sheet and add the Google Analytics spreadsheet add-on.

Analytics 97

Analytics Customer Marketing Marketers 97

Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Today’s forced migration to GA4 is a historic transitional moment in digital marketing. Why we care. How it works.

Analytics 103

Analytics User-Generated Digital Marketing Advertisers 103

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 has a new consent setting section that is now available to all users globally. This allows Google Analytics to dynamically adjust its behavior. Get the daily newsletter search marketers rely on. ” Who’s affected by EU UCP? Business email address Subscribe Processing. See terms.

Analytics 131

Analytics Advertising Advertisers Search Marketers 131

Search Engine Land

FEBRUARY 19, 2024

Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Get the daily newsletter search marketers rely on. Read the full thread on the Google Analytics Help Center for more information. In response, 15 others confirmed they were experiencing the same issue: Why we care.

Analytics 127

Analytics User-Generated Place Search Marketers 127

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Analytics 116

Analytics User-Generated Social Media Marketing Promotion 116

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 126

Analytics Transform Key Performance Indicator CRM 126

AWeber

JUNE 2, 2024

To answer these questions and discover if your emails are helping you connect with customers and grow your business, know which email marketing metrics also known as key performance indicators (or KPIs) to look for and why they are essential. This ones pretty obvious - so you know how much money you make from your email marketing efforts.

Email Marketing 84

Email Marketing Analytics Key Performance Indicator Marketing 84

Social Media Examiner

NOVEMBER 17, 2022

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future. Google is notorious […].

Analytics 110

Analytics Marketing Marketers Social Media Marketing 110

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 120

Analytics Transform Market Trends Customer 120

Martech

AUGUST 2, 2023

Web analytics and call analytics have a lot in common. This made call analytics enterprise-level expensive. Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., a small, inbound marketing agency in St. Get MarTech!

Analytics 96

Analytics Inbound Marketing Marketing Marketers 96

Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Customer journey analytics helps us look at how everything is working together.”.

Customer Journey 133

Customer Journey Analytics Customer Marketing 133

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 108

Analytics Product CMO Marketing 108

Zumvu

JUNE 25, 2024

By leveraging data analytics, companies can gain valuable insights, make informed decisions, and craft strategies that are tailored to their specific market needs.

Analytics 52

Analytics Marketing Marketers 52

Search Engine Land

JANUARY 11, 2024

That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and Salesforce for tips on how to make the most of your data with GA4.

Analytics 100

Analytics Marketing Marketers Whitepaper 100

Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. ” Get the daily newsletter search marketers rely on.

Analytics 121

Analytics Advertising Advertisers Performance Marketing 121

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech!

Analytics 108

Analytics eCommerce Advertising Advertisers 108

Search Engine Land

NOVEMBER 15, 2023

Google Analytics 4 (GA4) has launched a new Admin experience for its properties. The redesigned Admin page is geared towards streamlining administrative tasks, creating a quicker and more efficient workflow for marketers. The post Google Analytics 4 rolls out new Admin experience appeared first on Search Engine Land.

Analytics 118

Analytics Marketing Marketers 118

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. Get the daily newsletter search marketers rely on. ” “Now, conversions in the existing report and explore modules will become key events.

Analytics 112

Analytics Advertising Advertisers Search Marketers 112

Buffer Marketing

OCTOBER 9, 2023

Through your analytics. YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. And how do you find these results?

Analytics 124

Analytics Entertainment Promotion SEO 124

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Analytics 143

Analytics User-Generated Key Performance Indicator Social Media Marketing 143

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.

Analytics 122

Analytics Marketing Marketers User-Generated 122