Kuno Creative

APRIL 6, 2023

In our data- and dashboard-driven age, it’s all too easy to get lost in a sea of digital marketing analytics, charts, graphs and trendlines.

Digital Marketing 90

Digital Marketing Analytics Marketing Marketers 90

Hubspot Marketing

MARCH 29, 2023

Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics?

Analytics 113

Analytics Customer loyalty Shoppers SEO 113

Jeff Bullas

SEPTEMBER 20, 2022

Google Analytics 4 (GA4) should be on every site owner and marketer’s radar. After Google’s announcement that it will officially sunset Universal Analytics (UA) in 2023, now is the time to set up your GA4 accounts — and sooner rather than later. What is Google Analytics 4? How to set up Google Analytics 4.

Analytics 285

Analytics eCommerce Digital Marketing SEO 285

Industrial Marketer

NOVEMBER 5, 2022

Google has not made major changes to its analytics platform in 10 years, which means the transition to Google Analytics 4 (GA4) is a big deal. For many marketers, Google’s current version, known as Universal Analytics (UA), is all they know. In fact, you have heard about some of the GA4 changes, and you may.

Analytics 98

Analytics Marketing Marketers 98

Search Engine Land

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies? Yes and no.

Analytics 103

Analytics Marketing Marketers Advertising 103

Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Customer journey analytics helps us look at how everything is working together.”.

Customer Journey 131

Customer Journey Analytics Customer Marketing 131

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.

Analytics 121

Analytics Marketing Marketers User-Generated 121

Adobe Experience Cloud Blog

JANUARY 15, 2020

As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics. Demonstrating marketing ROI is a must.

Neuromarketing 174

Neuromarketing Analytics Marketing Marketers 174

Jeff Bullas

FEBRUARY 13, 2023

We are now in a technology arms race and the battle for awareness and market share. transform digital marketing? Artificial intelligence (AI) has been transforming industries across the board, and digital marketing is no exception. So how can AI be used in digital marketing and what are the potential benefits for marketers?

Digital Marketing 280

Digital Marketing Marketing Marketers User-Generated 280

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Email Marketing 91

Email Marketing Analytics Marketing Marketers 91

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 103

Analytics Product Marketing Marketers 103

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. What led you to marketing? It’s exhausting.

Analytics 103

Analytics Marketing Marketers Copywriting 103

Power Digital Marketing

JANUARY 19, 2023

of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. 1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics.

Analytics 52

Analytics Marketing Marketers CMO 52

Jeff Bullas

MARCH 1, 2023

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. And disrupting a global industry that taps into a large market promises big financial returns. Why should you care? Again and again (using technology powered by A.I)”.

Transform 295

Transform Marketing Strategy Marketing Marketers 295

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics 124

Analytics Marketing Marketers Global Marketing 124

Martech

DECEMBER 17, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. How do we currently manage our marketing campaigns? What it is.

Analytics 113

Analytics Marketing Marketers Advertising 113

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Analytics 127

Analytics Marketing Marketers Key Performance Indicator 127

Search Engine Journal

JULY 29, 2022

The post Content Marketing Metrics & Analytics: 5 Types Of Data Insights appeared first on Search Engine Journal. Create highly-engaging content with a data-driven approach for your users. Learn what type of content works for various industries and what metrics to measure here.

Content Marketing 114

Content Marketing Analytics Marketing Marketers 114

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content. Google Analytics for Content Marketing: Where to Start.

Content Marketing 145

Content Marketing Analytics Marketing Marketers 145

Martech

JANUARY 13, 2022

The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce offers a landing page builder solution for marketers as well as AI tools to develop high-converting campaigns. Why we care.

Analytics 102

Analytics Marketing Marketers Customer Journey 102

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Can’t get the most from their data.

Analytics 130

Analytics Customer Marketing Marketers 130

Litmus

MARCH 17, 2022

Email marketing analytics provides an important layer of insight that helps you focus on what’s working in your email campaigns, where you can refine your approach, and ways to increase personalization. Here are a few ways you can leverage device data in email marketing analytics. What to know about email engagement data.

Email Marketing 100

Email Marketing Analytics Marketing Marketers 100

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. How does the platform ingest and manage offline marketing data?

Analytics 116

Analytics Marketing Marketers Price 116

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics?

Marketing Strategy 108

Marketing Strategy Analytics Marketing Marketers 108

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance. YouTube Analytics. YouTube Analytics.

Analytics 100

Analytics Marketing Marketers Influencer Marketing 100

Avinash Kaushik

JULY 5, 2021

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

Analytics 98

Analytics Marketing Marketers Non-Profit 98

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% What is Predictive Marketing Analytics?

Analytics 137

Analytics Marketing Marketers Content Marketing 137

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Content Marketing 103

Content Marketing Analytics Marketing Marketers 103

Social Media Examiner

APRIL 18, 2023

How to Identify Relevant LinkedIn KPIs and Metrics for B2B Between your organization’s website, LinkedIn company page, and employee profiles, you’ll find countless marketing metrics to measure. […] The post LinkedIn Analytics: How to Know What Works appeared first on Social Media Examiner.

Analytics 116

Analytics Marketing Marketers 116

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies? Yes and no.

Analytics 82

Analytics Marketing Marketers Advertising 82

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

Customer Journey 106

Customer Journey Analytics Customer Marketing 106

Search Engine Journal

JULY 15, 2022

Then it's time to dive into your Twitter Analytics. The post Twitter Analytics – Uncover The Best Twitter Marketing Insights appeared first on Search Engine Journal. Want to learn more about engaging and growing your audience on Twitter?

Analytics 101

Analytics Marketing Marketers 101

Orbit Media Studios

APRIL 12, 2023

“This wasn’t built for marketers.” “Why I hear these things when I talk to people about GA4, the new version of Google Analytics. But most marketers waited. Together, we’d pick a question we could answer using Universal Analytics and replicate it in GA4. GA4 is more for the Analytics power user doing deeper analysis.

Analytics 71

Analytics Marketing Marketers Digital Marketing 71

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Analytics 94

Analytics Marketing Marketers User-Generated 94

Martech

APRIL 6, 2023

In this follow-up we discuss the importance of confronting “analytical reality.” The marketer, ideally, has a goal, a clear threshold of success that must be crossed to achieve results. “The The biggest test of data is analytics,” said Mark Stouse, chairman and CEO of Proof Analytics. “It

Analytics 91

Analytics Marketing Marketers Branding 91

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Product overview.

Analytics 113

Analytics Marketing Marketers Advertising 113

Search Engine Land

MARCH 1, 2023

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. With the basic gtag.js

Analytics 137

Analytics Management Customer Search Marketers 137