Social Media Examiner

MARCH 7, 2024

Wondering if your email marketing needs an upgrade? In this article, we’ll explore the latest email marketing best practices based on 6 billion emails sent annually. Why Should Marketers Focus on Email Marketing? Email marketing is far from dead. Curious what works in 2024?

Email Marketing 114

Email Marketing Marketing Marketers Digital Marketing 114

Practical eCommerce - Marketing

MAY 17, 2024

Matt Ragland has been creating marketing emails for a decade. The post The Best Email Marketing Tells a Story appeared first on Practical Ecommerce. Storytelling drives performance, he says.

Email Marketing 103

Email Marketing eCommerce Marketing Marketers 103

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 91

Email Marketing Inbound Marketing Shoppers Marketing 91

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.

Email Marketing 120

Email Marketing Marketing Marketers Marketing Strategy 120

illumin

JUNE 20, 2024

First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback. Flexibility lets marketers adapt.

Email Marketing 102

Email Marketing Marketing Marketers Retail 102

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Infrastructure Emails don’t just get sent on their own.

Email Marketing 118

Email Marketing Marketing Strategy Marketing Marketers 118

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 104

Email Marketing Marketing Marketers Copywriting 104

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Embed dynamic content to make your emails stickier.

Email Marketing 128

Email Marketing Transform Whitepaper Marketing 128

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Dig deeper: From campaigns to conversations: The future of email marketing Get MarTech!

Email Marketing 127

Email Marketing User-Generated Marketing Marketers 127

CopyBlogger

MARCH 14, 2024

Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. Continue Reading The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.

Email Marketing 121

Email Marketing Marketing Marketers 121

Kuno Creative

MARCH 14, 2024

Back then, email was new and exciting. Now, our inboxes are so flooded with emails we get excited when we don’t see new messages. So how can email marketing fuel our overall inbound strategy in a world with too many emails?

Email Marketing 105

Email Marketing Marketing Marketers Inbound Marketing 105

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 94

Email Marketing Health Marketing Marketers 94

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. It both enhances the human touch and positively influences email deliverability algorithms. Business email address Subscribe Processing. No wonder many companies go for automation.

Email Marketing 128

Email Marketing Marketing Marketers CRM 128

Practical eCommerce - Marketing

MARCH 16, 2023

Artificial intelligence can streamline an email marketing program. The post AI for Email Marketing appeared first on Practical Ecommerce. But it's not perfect. The human element drives performance.

Email Marketing 108

Email Marketing eCommerce Marketing Marketers 108

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. It’s not a fad.

Email Marketing 133

Email Marketing Marketing Marketers Marketing Plan 133

AWeber

JUNE 2, 2024

To answer these questions and discover if your emails are helping you connect with customers and grow your business, know which email marketing metrics also known as key performance indicators (or KPIs) to look for and why they are essential. An email open rate measures the number of people who opened your messages.

Email Marketing 84

Email Marketing Analytics Key Performance Indicator Marketing 84

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us!

Email Marketing 117

Email Marketing Marketing Marketers Place 117

Practical eCommerce - Marketing

FEBRUARY 6, 2023

First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical. The post Email Marketing Is Like Dating appeared first on Practical Ecommerce.

Email Marketing 127

Email Marketing eCommerce Marketing Marketers 127

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. But that’s not how all email marketers think. Like it’s a competition or sign of success, especially when a significant population of email lists are inactive addresses.”

Email Marketing 128

Email Marketing eCommerce Customer Journey Marketing 128

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” Business email address Subscribe Processing. I bundle them up as missed opportunities.”

Email Marketing 116

Email Marketing Marketing Marketers Education 116

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Martech

FEBRUARY 20, 2024

3 ways to manage and prevent email mistakes Mistakes happen, not because digital marketers are careless or incompetent but because we’re all moving fast. The problem with slowing down in email marketing is that it doesn’t come naturally. Dig deeper: 8 major email marketing mistakes and how to avoid them 2.

Email Marketing 120

Email Marketing Direct Mail Marketing Marketers 120

SMA Marketing

FEBRUARY 16, 2023

This simple email marketing campaign is a perfect example of how sending helpful information to a segmented email list has the potential to increase trust with your target audience. Email marketing continues to be an incredibly effective way to gain and build trust with your ideal buyer throughout their buyer's journey.

Email Marketing 98

Email Marketing Marketing Marketers Customer loyalty 98

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 95

Email Marketing Manufacturing User-Generated Marketing 95

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. Justine Jordan. “In

Email Marketing 120

Email Marketing CMO Marketing Marketers 120

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing?

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. How valuable is a clickthrough rate?

Email Marketing 113

Email Marketing Analytics User-Generated Marketing 113

Martech

FEBRUARY 1, 2024

Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it. Dig deeper: Email marketing strategy: A marketer’s guide Why aren’t they used more? Business email address Subscribe Processing.

Email Marketing 110

Email Marketing Promotion Marketing Marketers 110

Six & Flow

MARCH 7, 2024

Creating an inbound email marketing strategy means crafting campaigns that align with the customer's journey and interests. It's about moving away from intrusive, broadcast-style emails and towards more personalised, permission-based communications.

Email Marketing 98

Email Marketing Marketing Strategy Customer Journey Marketing 98

Litmus

MARCH 6, 2024

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Last updated March 6, 2024.

Email Marketing 120

Email Marketing Marketing Marketers Entertainment 120

Customers.ai

DECEMBER 15, 2023

This is great news for Gmail users but what does RETVec mean for email marketers? Another day, another new challenge A few weeks ago I broke down the Google and Yahoo email spam filter changes rolling out Feb 1, 2024. The key takeaways for email marketers? Easy enough right? Ok, it isn’t that simple.

Email Marketing 114

Email Marketing Outbound Marketing Marketing Marketers 114

Ariyh

JANUARY 1, 2024

This is a 3min practical summary of a scientific study 🎓 Join 24,793 marketers who use science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Want a faster, more effective way to run your website? in its other main markets and by 9.3% New to Ariyh ? Curious why?

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Vertical Response

DECEMBER 4, 2023

In the fast-paced world of digital marketing, new strategies and channels seem to emerge every day. With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. One such method that has been around for quite some time is email marketing.

Email Marketing 69

Email Marketing Transform Marketing Marketers 69

Vertical Response

FEBRUARY 21, 2024

Navigating TCPA Compliance: Email Marketing as a Safe Harbor Shifts in regulatory frameworks often become a pivotal moment for marketing professionals, forcing a recalibration of strategy and approach. However, among the waves of change, email marketing stands as a steadfast and compliant beacon.

Email Marketing 82

Email Marketing Law Communications Marketing 82

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. Successful email marketers believe in the sanctity of permission. Email is the only marketing channel where you can do it wrong but still make money.

Email Marketing 139

Email Marketing Marketing Marketers Law 139

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Dig deeper: 9 steps to make an email reactivation program that really works 2. Curiosity Curious marketers want to know everything.

Email Marketing 90

Email Marketing Law Marketing Marketers 90

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Why Should You Automate Your Emails?

Email Marketing 145

Email Marketing Marketing Marketers Communications 145