Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. Justine Jordan. “In

Email Marketing 126

Email Marketing Marketing Marketers CMO 126

Search Engine Land

APRIL 19, 2023

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s email marketing, though.

Email Marketing 99

Email Marketing Marketing Marketers Digital Marketing 99

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Marketing Marketers Whitepaper 131

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing?

Email Marketing 71

Email Marketing Marketing Marketers User-Generated 71

Net Atlantic

APRIL 20, 2023

Have you ever wondered why certain businesses excel at generating revenue through email marketing, while others fall short? There are an endless number of metrics to point at and blame, but the problem for most mailers starts at the source.

Email Marketing 98

Email Marketing Marketing Marketers 98

Vertical Response

APRIL 10, 2023

Chat GPT prompts provide helpful guidance to quickly and effectively create on-brand messaging so you can deliver effective email marketing campaigns. In this blog post, let’s explore how you can use chat GPT prompts to craft better emails for more successful email campaigns.

Email Marketing 97

Email Marketing Marketing Marketers User-Generated 97

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Email Marketing 103

Email Marketing Marketing Marketers Customer loyalty 103

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Email Marketing 127

Email Marketing Marketing Marketers Customer 127

Litmus

MAY 31, 2023

Welcome back to This Month in Email—our monthly series on the latest and greatest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in May 2023. Email marketers: something to note as you do any year-end list cleaning. All hail the email newsletter.

Email Marketing 89

Email Marketing Gen Z Marketing Marketers 89

Digital Marketer

OCTOBER 31, 2022

“Email marketing is DEAD!” “AI Why hire a copywriter when I can just use email templates?!” “Who Who needs an email list when I have a large social following?”. Lately, I’ve been hearing a lot of misconceptions floating around the cyberspace when it comes to email marketing. AI is taking over the inbox!” “Why

Email Marketing 99

Email Marketing Marketing Marketers Copywriting 99

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Must-have email automations in focus 1. So what’s holding brands back? Get MarTech!

Email Marketing 115

Email Marketing Marketing Marketers eCommerce 115

Hubspot Marketing

AUGUST 1, 2022

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Most Important Metrics for Effective Email Marketing. However, the challenge is worth it.

Email Marketing 119

Email Marketing Marketing Marketers Marketing Strategy 119

Aspiration Marketing

NOVEMBER 23, 2021

You may be under the impression that email marketing isn't effective anymore. But the truth is, email is still one of the most effective and least expensive forms of online marketing. Here are a few key things to know about email marketing today.

Email Marketing 130

Email Marketing Inbound Marketing Marketing Marketers 130

Litmus

APRIL 7, 2023

This month, I’m sharing my thoughts on our dive into Artificial Intelligence (AI) marketing services in “ Do Email Marketers Need AI? What underlying marketing needs are AI tools trying to meet? Which underlying marketing needs are AI tools trying to meet? Few—if any—email marketers ever have enough time.

Email Marketing 90

Email Marketing Marketing Marketers User-Generated 90

Litmus

NOVEMBER 21, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 118

Email Marketing Marketing Marketers Digital Marketing 118

Practical eCommerce

SEPTEMBER 28, 2022

Email marketing is highly effective. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey. The post Email Marketing Drives Conversions in Other Channels appeared first on Practical Ecommerce.

Email Marketing 123

Email Marketing Marketing Marketers eCommerce 123

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 93

Email Marketing Marketing Marketers User-Generated 93

Litmus

APRIL 24, 2023

That’s why we (along with our email friends at AWeber ) created Foundations of Email Copywriting —a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know. From there, revisit your overall marketing and messaging strategy. Reason 1: Short read rates.

Copywriting 104

Copywriting Email Marketing Marketing Marketers 104

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. Successful email marketers believe in the sanctity of permission. Email is the only marketing channel where you can do it wrong but still make money.

Email Marketing 131

Email Marketing Marketing Marketers Branding 131

Practical eCommerce

JULY 4, 2022

Looking to launch an email marketing program? The post Email Marketing: Tips for Getting Started appeared first on Practical Ecommerce. Here's a quick rundown of the basics from longtime contributor Carolyn Nye, addressing subscriber growth, vendor selection, frequency, and more.

Email Marketing 120

Email Marketing Marketing Marketers eCommerce 120

Neil Patel

SEPTEMBER 23, 2020

Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention. In addition to the above, experts found that email marketing is 40 times better than running social media PPC for increasing customers and gives you an average ROI of $38 for every dollar spent.

Email Marketing 143

Email Marketing Marketing Marketers Key Performance Indicator 143

AWeber

APRIL 27, 2023

It’s hard to talk about modern marketing without mentioning artificial intelligence (AI). According to Influencer Marketing Hub, 61.4% of marketers have used AI in their marketing activities. One of the areas where we can witness various AI use cases is email marketing. How is AI used in email marketing?

Email Marketing 87

Email Marketing Marketing Marketers Customer 87

Search Engine Journal

FEBRUARY 3, 2023

From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email. The post Email Marketing: An In-Depth Guide appeared first on Search Engine Journal.

Email Marketing 132

Email Marketing Marketing Marketers SEO 132

Practical eCommerce

JANUARY 4, 2023

The BIMI specification allows marketers to display their logo next to email messages in recipients' inboxes. The post Boost Email Marketing Results with BIMI appeared first on Practical Ecommerce. The practice drives opens and clicks and increases brand recall.

Email Marketing 96

Email Marketing Marketing Marketers eCommerce 96

Quikly

MARCH 2, 2023

Predicting marketing patterns and consumer trends is helpful for any brand marketer. And as email marketing develops, knowing what’s to come can help marketers better serve subscribers and stand out from the crowd.

Email Marketing 94

Email Marketing Marketing Marketers Branding 94

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Email Marketing 110

Email Marketing Marketing Marketers Customer Journey 110

Neil Patel

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many email marketing statistics that have held true for years now.

Email Marketing 145

Email Marketing Marketing Marketers eCommerce 145

Practical eCommerce

JULY 26, 2022

Getting the most from email marketing requires close monitoring of key performance metrics. The post Understanding Email Marketing Metrics in 2022 appeared first on Practical Ecommerce. In this post, we offer a primer on opens, clicks, bounces, deliveries, and more.

Email Marketing 109

Email Marketing Marketing Marketers eCommerce 109

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Why Should You Automate Your Emails?

Email Marketing 145

Email Marketing Marketing Marketers Promotion 145

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 103

Email Marketing Market Trends Marketing Marketers 103

Rock Content

MAY 29, 2023

At some point in your marketing career you will need to write a marketing email to promote material or sell a product. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain.

Email Marketing 73

Email Marketing Marketing Marketers User-Generated 73

Vertical Response

NOVEMBER 7, 2022

Are you looking for ways to get a head start on your email marketing for Black Friday 2022? In this blog post, we will discuss some of the best ways to prepare for Black Friday and generate more sales through your email marketing campaigns. You can then use this information to improve your email marketing campaigns.

Email Marketing 103

Email Marketing Marketing Marketers Analytics 103

Litmus

MAY 16, 2023

So, what’s the “right” way to use AI in email marketing ? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. For better or for worse.

Email Marketing 79

Email Marketing Marketing Marketers User-Generated 79

Litmus

MARCH 14, 2023

If you look after an email program, you’ve probably been asked: “ Can we just send another email?” After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey.

Email Marketing 93

Email Marketing Marketing Marketers Copywriting 93

CopyBlogger

OCTOBER 27, 2022

You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger. If you’re serious about your. Continue Reading.

Email Marketing 129

Email Marketing Marketing Strategy Marketing Marketers 129

Martech

OCTOBER 25, 2022

In the world of digital marketing, email is “The Little Engine That Could.” It doesn’t get much respect; advocates of flashier solutions may scoff at it; but when it comes to the yeoman’s work of meeting business goals – mountains or no mountains – email consistently delivers. Complete the form below to get your copy.

Email Marketing 88

Email Marketing Marketing Marketers Digital Marketing 88

Martech

JULY 20, 2022

Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization.

Email Marketing 124

Email Marketing Marketing Marketers Digital Marketing 124