OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Product Marketing Marketers 90

Search Engine Journal

MAY 25, 2023

Learn how you can combine link building and content creation to drive product page rankings in addition to secondary KPIs. The post How To Boost Key Product Page Rankings With Link Building & Content Marketing appeared first on Search Engine Journal.

Content Marketing 93

Content Marketing Product Marketing Marketers 93

Aspiration Marketing

FEBRUARY 23, 2023

Defining the pricing model for a SaaS product needs to be part of your overall marketing strategy. It requires careful consideration to ensure it aligns with the needs of your customers, the value your solution provides, and your business objectives. We look at factors to consider, examples, and pros and cons for each.

Price 195

Price Product Marketing Strategy Marketing 195

OnPassive Marketing

OCTOBER 30, 2022

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. Types Of Product Marketing? Types Of Product Marketing? Traditional Product Marketing.

Product Marketing 75

Product Marketing Product Marketing Marketers 75

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 How is AI driving marketing automation? billion by 2028 — a huge leap from $15.84

Marketing 111

Marketing Marketers CRM Food 111

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. Below, let’s go over why empathetic marketing is such a powerful strategy for businesses of all types and sizes, tips for infusing more empathy into your marketing, and a few real-life examples of empathetic marketing in practice.

Marketing 127

Marketing Marketers Branding Customer 127

Marketing Insider Group

SEPTEMBER 26, 2022

Congrats, you’ve launched a brand new product and you’re ready to hit the ground running! It’s a tough road ahead, but you know your market like the back of your hand. Whatever your industry is, it probably has a lot of voices, and it’s easy for your product to fall to the bottom of the charts if you aren’t loud about it.

Content Marketing 98

Content Marketing Marketing Strategy Product Marketing 98

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 144

Product Marketing Strategy Food SEO 144

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Marketers Marketing Mix 83

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Product Marketing Marketers 64

Martech

MAY 9, 2023

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. Dig deeper: More pressure on B2B marketers to prove ROI 2.

Marketing 112

Marketing Marketers Marketing Strategy Customer 112

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing 145

Product Marketing Marketing Strategy Product Marketing 145

Zumvu

AUGUST 30, 2022

Marketing isn’t very different from great storytelling. If you want to sell your products, you need to sell the story first.

Product 105

Product Marketing Marketers 105

Digital Marketer

MARCH 13, 2023

After years of speculating about whether the buzz around AI was justified, by now, most of us as marketers and entrepreneurs have accepted that the promise of AI-enabled tools is real. And while there are certainly challenges AI will present to us as podcasters, content creators, and marketers, there are also some incredible benefits.

Transform 82

Transform Product Marketing Product Marketing 82

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 103

Analytics Product Marketing Marketers 103

Digital Marketer

MAY 20, 2022

In this video: Start Here to Sell More: 00:22-00:30 What If I’m Selling a Brand New Product? Learn more about ecommerce: The Future of Ecommer Marketing Is Now [link]. Use This Framework to Build Ads That Move Product [link]. Become an Ecommerce Marketing Master [link]. NEW for 2022!

Product Marketing 85

Product Marketing Product eCommerce Marketing 85

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 134

Marketing Marketers Branding Customer 134

Search Engine Journal

NOVEMBER 11, 2022

Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools For Productivity And Marketing appeared first on Search Engine Journal.

Product 114

Product Marketing Marketers 114

Kuno Creative

MAY 10, 2022

Aside from one being bitter and unpalatable, the former is among the most traded commodities in the world, the latter is a leading global product. The same idea applies to manufacturing products versus commodities.

Marketing Strategy 103

Marketing Strategy Manufacturing Product Marketing 103

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 117

Digital Marketing Marketing Marketers SEO 117

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. This can be done through social media, email marketing, or even in-person meetings. What Is Influencer Marketing?

Influencer Marketing 78

Influencer Marketing Product Marketing Marketers 78

Heidi Cohen

AUGUST 15, 2022

Use the full marketing offer to price products & services to improve results. The post Marketing Offer: How To Actually Price Products And Services To Get Better Results appeared first on Heidi Cohen. Includes offer checklist and tips to increase reach and sales.

Price 118

Price Product Marketing Marketers 118

Hubspot Marketing

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 124

Product Marketing Marketers Transform 124

yorCMO

MARCH 28, 2023

She spoke about how demand generation is an end-to-end strategy tactic which leads the purchase funnel to sales to close and how marketing has evolved into a revenue source for some companies. The post Product marketing and demand generation go hand in glove – Aditi Karandikar appeared first on yorCMO.

Product Marketing 76

Product Marketing Product Marketing Marketers 76

Marketing Insider Group

MAY 17, 2023

Marketing used to be easy. If you want to know what works best, you should look to successful digital marketing examples. If you want to know what works best, you should look to successful digital marketing examples. Take a look and discover a winning strategy for your next digital marketing campaign.

Digital Marketing 124

Digital Marketing Marketing Marketers SEO 124

Industrial Marketer

DECEMBER 7, 2021

Careful planning of a B2B product launch requires determining the product demand and conducting due diligence in the market to ensure short-term and long-term success. Read more » The post How to Plan a B2B Product Launch with Digital Marketing appeared first on Industrial Marketer.

Digital Marketing 105

Digital Marketing Product Marketing Marketers 105

Hubspot Marketing

JUNE 26, 2019

Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. So who works on this type of marketing? Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them?

Product Marketing 140

Product Marketing Product Marketing Marketers 140

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

Market Research 145

Market Research Marketing Marketers Customer 145

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 127

Marketing Marketers Branding Market Trends 127

Martech

MAY 19, 2022

Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration , for some brands, more customer activity is being consolidated in one place – the mobile app, or some other kind of digital product. Important metrics and behaviors for product analytics.

Analytics 84

Analytics Product Marketing Marketers 84

Martech

AUGUST 9, 2021

In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. However, there are plenty of different types of product roles out there, and they are certainly confusing at times.

Product 120

Product Marketing Marketers SEO 120

Search Engine Journal

SEPTEMBER 13, 2021

Discover practical tips to turn a regular workday into an opportunity to achieve flow state and increase your marketing productivity. The post Leveraging Flow to Amplify Your Marketing Productivity appeared first on Search Engine Journal.

Product 130

Product Marketing Marketers Education 130