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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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What is Growth Marketing?

Aspiration Marketing

Growth marketing isn't just about getting more leads or conversions. If you're looking for ways to grow your business, you're in the right place. Here's everything you need to know about implementing a growth marketing strategy.

Marketing 130

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Isn’t it Time Your Business Reintroduced In-Person Marketing?

Jeff Bullas

In the uncertainty of the lockdowns, many traditional in-person marketing methods were not viable. Other traditional in-person marketing opportunities, like trade shows for the B2B market, went virtual. In this article, we’ll explore some different in-person marketing methods. Guerilla marketing.

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The Ultimate Guide to Search Engine Marketing (SEM)

Jeff Bullas

Search engine marketing is the most efficient way to promote your products and services so you can grow your business. A lot of marketers avoid SEM because they don’t know where to begin. That’s why we’ve created this guide, so you can understand search engine marketing and how it works. Develop SEM strategy.

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16 Go-to-Market Plays for Your Entire Sales Funnel

But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 


Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

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Optimizing for Bing Places: Is it worth it?

Search Engine Land

While Microsoft Bing sees nice market share gains after releasing their new Bing Chatbot feature, it still has a long way to go before it can catch up with Google’s market dominance. On the local SEO side, this means turning to Bing Places to test if optimizing on that platform can help generate more local traffic.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How ZoomInfo Solves Recruiting Pain Points

Your number one goal revolves around this: placing the right candidates at the right job. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market.

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12 Plays to Kickstart Your Recruitment Process

That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.