OnDemand CMO

APRIL 24, 2023

Have you ever really given your own personal brand any consideration? As a marketer, I always find the conversation of brands very interesting. I had a great time talking about brands with my colleagues Tom, Tiffany and Mark on our podcast, The Big Sale Illuminati , the other day!

Branding 93

Branding Marketing Marketers CMO 93

Search Engine Land

MAY 23, 2023

Much has been written about the challenges marketers are up against in 2023. This is especially true for marketers, who have had to course-correct on-the-fly, retro-fitting strategies and tactics to accommodate ever-shifting business goals. This is a powerful example of the art and science of marketing working hand-in-hand.

Branding 92

Branding Gen Z Marketing Marketers 92

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Social media communities are incubators for brand awareness, loyalty, and trust. Social media communities are incubators for brand awareness, loyalty, and trust.

Social Media Marketing 137

Social Media Marketing Branding Marketing Marketers 137

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced. Let’s go!

Branding 69

Branding Marketing Marketers Transform 69

Kuno Creative

OCTOBER 20, 2022

Unless your name is Apple, Amazon or a handful of other companies, instant brand awareness is not a luxury most of us have. Since a company's brand is integral to financial success, having a solid marketing strategy is crucial. But the digital marketing field is vast. In other words, always be looking at trends.

Digital Marketing 107

Digital Marketing Branding Marketing Marketers 107

Martech

MAY 23, 2023

Much has been written about the challenges marketers are up against in 2023. This is especially true for marketers, who have had to course-correct on-the-fly, retro-fitting strategies and tactics to accommodate ever-shifting business goals. This is a powerful example of the art and science of marketing working hand-in-hand.

Branding 74

Branding Gen Z Marketing Marketers 74

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. Below, let’s go over why empathetic marketing is such a powerful strategy for businesses of all types and sizes, tips for infusing more empathy into your marketing, and a few real-life examples of empathetic marketing in practice.

Marketing 127

Marketing Marketers Branding Customer 127

Digital Marketer

JANUARY 2, 2023

People can’t buy from you if they don’t know your brand exists. That’s the purpose of brand awareness — to help people recognize and recall your business when they need you. Making sure people know and remember your brand is where to use content marketing to build brand awareness. Understanding Brand Awareness.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start.

Influencer Marketing 130

Influencer Marketing Branding Marketing Marketers 130

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.

Branding 83

Branding Marketing Marketers Advertising 83

CopyBlogger

JANUARY 10, 2023

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Continue Reading.

Content Marketing 106

Content Marketing Brand Management Branding Marketing 106

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers. What are Facebook Reels?

Branding 75

Branding Social Media Marketing Marketing Marketers 75

Digital Marketer

NOVEMBER 26, 2022

People can’t buy from you if they don’t know your brand exists. That’s the purpose of brand awareness — to help people recognize and recall your business when they need you. Making sure people know and remember your brand is where to use content marketing to build brand awareness. Understanding Brand Awareness.

Content Marketing 81

Content Marketing Branding Marketing Marketers 81

Sprout Social

APRIL 10, 2023

The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. However, the thing is, translating your brand’s voice and values into a visual identity is tricky. Table of contents What is brand identity? The takeaway? The takeaway?

Branding 114

Branding Marketing Marketers Customer 114

Sprout Social

APRIL 18, 2023

Social media fundamentally changed how we market. Before social, marketing was a one-sided conversation—brands were in control and set the trends, persuading consumers through TV, radio, magazines and billboards, and consumers would adhere to those messages. Social media blurs the lines between brands and consumers.

Branding 106

Branding Marketing Marketers Gen Z 106

Sprout Social

NOVEMBER 30, 2022

There is no denying that content creators have shifted the world of social media and marketing. The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies. What is creator marketing?

Branding 122

Branding Marketing Marketers Marketing Strategy 122

Martech

APRIL 26, 2022

consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience). Of those, 88% took action to distance themselves from the brand. Nearly half of all U.S.

Branding 117

Branding Marketing Marketers Digital Marketing 117

Sprout Social

NOVEMBER 14, 2022

Digital marketing strategies sit at the foundation of every memorable brand campaign of the past few years. But what is digital marketing? Now that the internet is so deeply intertwined with our everyday lives, maybe the real question is “what isn’t digital marketing?”. What is digital marketing? Search engines.

Digital Marketing 100

Digital Marketing Branding Marketing Marketers 100

Content Marketing Institute

OCTOBER 18, 2022

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading →

Content Marketing 115

Content Marketing Branding Marketing Marketers 115

Kuno Creative

DECEMBER 22, 2022

B2B video marketing is now more critical than ever. Yes, customers are number one, but B2B video marketing can do things like strengthen your brand and help your company’s website climb to the top of Google’s search engine rankings. It’s a tactic that you can’t ignore.

Video Marketing 99

Video Marketing Branding Marketing Marketers 99

Martech

DECEMBER 23, 2021

Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. It’s marketing with a conscience,” said Frank Brooks, head of EMEA marketing at dotdigital.

Branding 110

Branding Marketing Marketers eCommerce 110

Rock Content

APRIL 11, 2023

For the first time, LinkedIn wants to include suggested posts in users’ feeds, meaning users will now see content from people and brands they may not be connected with. If you thought this could be a good opportunity for brands, you’re right. How can brands and marketing professionals leverage these updates?

Branding 83

Branding Marketing Marketers SEO 83

Social Media Examiner

APRIL 28, 2023

Curious how larger brands are approaching NFTs? In this article, you’ll find inspiration to integrate NFTs into your business and marketing. Why Early Adoption of Web3 Matters to Businesses There’s a reason brands such as Budweiser and Johnny Walker have existed for centuries.

Branding 115

Branding Customer loyalty Customer Marketing 115

Hubspot Marketing

JUNE 6, 2022

Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. Read on to discover new data about how businesses are investing in experiential marketing and how you can leverage the strategy in your processes. Will brands invest in experiential marketing?

Branding 116

Branding Marketing Marketers B2C 116

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

Influencer Marketing 84

Influencer Marketing Branding Marketing Marketers 84

Quikly

SEPTEMBER 13, 2022

Scarcity marketing is a tactic often used to assist marketers in showing customers irresistible offers that won’t be available for long. Brands have been known to incorporate scarcity practices in their marketing to motivate consumer action. We’ve listed three of them below.

Branding 98

Branding Marketing Marketers Customer 98

Search Engine Land

MARCH 22, 2023

In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services.

Digital Marketing 89

Digital Marketing Branding Marketing Marketers 89

Businesses Grow

DECEMBER 19, 2022

A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because of their profound brand strength. That product that has my top of mind brand preference. That product that has my top of mind brand preference. They have a top of mind awareness.

Branding 94

Branding Digital Marketing Marketing Marketers 94

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 127

Marketing Marketers Branding Market Trends 127

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What is marketing automation? What is marketing automation?

Branding 90

Branding Marketing Marketers Customer 90

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot's marketing experts and researched the creator economy's size, growth, and the changes we can expect down the line. As of 2022, the creator economy market size is estimated at $104.2

Branding 108

Branding Marketing Marketers User-Generated 108

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Marketing Marketers User-Generated 52

Martech

MARCH 14, 2023

Their data-driven Big Game report is the ultimate tool for marketers looking to evaluate brand performance and formulate best practices for their own campaigns. Visit Digital Marketing Depot to download Big Game Brand Lift today to get actionable insights and maximize your brand’s performance.

Digital Marketing 78

Digital Marketing Branding Marketing Marketers 78