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The Impact of AI on Employer Branding and Recruitment

Aspiration Marketing

In today's job market, it's crucial to prioritize employer branding and recruitment. AI has thrown employer branding and recruitment on its axis, accelerating and streamlining these processes. However, with the rise of Artificial Intelligence (AI), these components are undergoing a significant transformation.

Branding 198
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Looking to Build Your Brand? Try Inbound Marketing

Aspiration Marketing

But, while marketing certainly is part of your business plan, you may need to devote more time to develop a solid marketing campaign. But you should also recognize that no matter how great your products or services are, you can't expect many people to buy what you have to sell if you fail to extend your brand in the marketplace.

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Create an Employee Referral Program to Boost Your Employer Brand

Aspiration Marketing

In today's highly competitive job market, companies are constantly looking for ways to attract top talent to their organization. One of the most effective strategies for finding high-quality candidates is through a team member referral program.

Branding 207
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Evolve Your Recruitment with Effective Content Marketing

Aspiration Marketing

And in this digital age, content marketing has emerged as a powerful tool for attracting and retaining the best talent in the industry. To thrive, organizations must prioritize recruitment.

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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

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How Brand Safety Help In Digital Marketing

Calvyn Lee Blog

Brand safety is a major priority for digital marketing teams. Ensuring a brand is in good standing with consumers is important to the heart and the mission of a brand. In this reading, you’ll learn what brand safety means, and how companies execute brand safety. What is brand safety?

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4 AI Controversies Marketers and Brands Should Avoid

Hubspot Marketing

Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you've probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? Machines can't replace human connection.

Branding 113
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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

You’ve got a solid brand strategy… so now what? In this webinar, Amanda Wener, Senior Content Strategist at Iron Mountain, is here to teach us more about: The benefits of a strong editorial content strategy in building brand identity, and why that identity matters in your marketing. You can even name the organization’s values.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn: Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience How to leverage first-party data for better brand experiences How to create more seamless marketing-to-sales (..)

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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

Brand marketers are facing new challenges in 2023. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion. How are marketers adapting the changing consumer behavior?