Marketing Pro Pulse

Can Mastodon Help Merchants?

Practical eCommerce - Marketing

APRIL 6, 2023

Mastodon's userbase is tiny compared to Twitter's. The post Can Mastodon Help Merchants? But its features are compelling and worth testing. appeared first on Practical Ecommerce.

eCommerce

No Way Mastodon Will Kill Twitter

David Meerman Scott

NOVEMBER 10, 2022

Many are flocking to Mastodon as an alternative. With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts.

Advertising

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What's Mastodon & Should Social Media Marketers Keep it on Their Radar?

Hubspot Marketing

FEBRUARY 27, 2023

A new social network has taken the internet by storm, and it goes by the name of Mastodon. In this post, we'll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot. Image Source What can you do on Mastodon? Here's what she had to say.

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Mastodon shows declined growth, despite concerns with Twitter

Search Engine Land

FEBRUARY 7, 2023

Mastodon was all the craze when Elon Musk took over Twitter , but its growth has not just slowed in the past several weeks but has actually declined. Wired published a great chart showing the growth and decline of Mastodon over the past several months. The monthly active users are now at about 1.4 million after reaching 2.5

SEO

Mastodon: The new way to connect with other SEO pros

Search Engine Land

NOVEMBER 14, 2022

With the recent developments on Twitter, you may have heard about Mastodon in the news. Although you can use Mastodon as an alternative to Twitter, there is no such requirement. This article will discuss how digital marketers can join Mastodon, what to expect, and how to use it. What is Mastodon? How do I join?

SEO

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Google Comments On Making Mastodon More Search Engine Friendly

Search Engine Roundtable

DECEMBER 22, 2022

There is an interesting thread on Mastodon where Danny Sullivan and John Mueller, both of who work at Google, talk about making Mastodon more search-engine friendly. The thread was started by Gabe Rivera of Techmeme, when he wanted a way to search Mastodon.

Mastodon Is Using Rel Noreferrer On Outbound Links Causing Visits To Appear As Direct Traffic In Google Analytics

Search Engine Roundtable

NOVEMBER 10, 2022

Mastodon is surging with Twitter in chaos, but traffic from the social network will be hard to track. That's because Mastodon is using rel noferrer on outbound links causing visits to appear as Direct Traffic in Google Analytics.

Analytics

How Buffer Has Changed: Unpacking Every Feature We Built in 2023

Buffer Marketing

DECEMBER 20, 2023

New channels & channel features Mastodon Support 🐘 Throughout 2023, Mastodon went though an explosive phase of growth , so we were quickly added it as a channel. With Buffer you can schedule content to Mastodon at the optimal time to reach more people in the community.

User-Generated

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Google's John Mueller On Using AI & ChatGPT For Title Tag Ideas

Search Engine Roundtable

JANUARY 6, 2023

Google's John Mueller said on Mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he did add that if you are running out of ideas and need some inspiration, you can leverage the tools for some ideas.

Google's John Mueller On When To Use Subdomains

Search Engine Roundtable

NOVEMBER 23, 2022

John said on Mastodon when he would go with subdomains versus posting the content on the main www. Just when you thought John Mueller of Google was done responding to sub-domain SEO questions - well - now we have a new social platform - so.

SEO

Why Threads won’t work without Gen Z

Businesses Grow

JULY 10, 2023

It’s the hottest thing in social media since … Mastodon? When you sign up for Threads, Meta taunts you with the idea that the technology is all blockchain-y and that Threads is the lead component in a “Fediverse” that is a “new type of social network that allows people to follow and interact on different platforms such as Mastodon.”

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Google's John Mueller Says HTML Sitemaps Should Never Be Needed

Search Engine Roundtable

DECEMBER 9, 2022

On Mastodon the other day he really showed his dissatisfaction of HTML sitemaps by saying that HTML sitemaps "should never be needed." John Mueller of Google has always downplayed the importance of HTML sitemaps over the years, he is a fan of XML sitemaps, but HTML sitemaps, not so much.

Google's John Mueller: More About Head Section & JavaScript

Search Engine Roundtable

JANUARY 16, 2023

John, on Friday, posted a Mastodon thread explaining more about the head section and how search engines interact with it, especially if there is a lot of JavaScript in it. Last week we reported on a comment made by John Mueller of Google about the head section of your HTML and why you should keep it clean.

11 New Social Networks for 2023

Practical eCommerce - Marketing

MAY 10, 2023

Decentralized, Mastodon-like apps are proliferating. Here are 10 new ones we're keeping an eye on. The post 11 New Social Networks for 2023 appeared first on Practical Ecommerce.

eCommerce

Google: There Is No Helpful Content Score Or Threshold

Search Engine Roundtable

DECEMBER 13, 2022

He said on Mastodon "There is no "HCS score" or threshold at which HCS [helpful content score] would switch from unhelpful to helpful for SEO. Google's John Mueller said there is no score or threshold for the Google helpful content update.

SEO

Buffer vs. Sked Social: Nine Key Differences

Buffer Marketing

JUNE 26, 2023

Mastodon Support At Buffer, we allow users to connect and schedule posts on Mastodon, while Sked Social does not offer this option. For users seeking Mastodon support, Buffer is the clear choice. At Buffer, we allow you to connect only the channels you wish to use, offering greater flexibility.

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Top Contributors To The Search Engine Roundtable In 2022

Search Engine Roundtable

DECEMBER 30, 2022

As you all know, I source a lot of forums and Twitter threads (now Mastodon as well) here for the stories that I write. Without the amazing individuals that make up the search industry, this site would not exist.

Buffer vs. Tailwind: A Comprehensive Comparison for Social Media Marketers

Buffer Marketing

JULY 10, 2023

In contrast, Buffer supports 10 channels, including LinkedIn, Mastodon, Twitter, TikTok, Shopify, and Google Business Profiles, with YouTube coming soon. Want to connect three Mastodon accounts? Available Channels Tailwind offers only three social channels: Instagram, Facebook, and Pinterest.

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Google to change European search results to show comparison sites

Search Engine Land

JANUARY 17, 2024

Here is a screenshot from Kovi on Twitter and Frank Sandtmann on Mastodon from several months ago: Some history. Last July, I spotted comparison sites units in the search results; I covered them at the Search Engine Roundtable. In 2020, Google tested a similar feature to list other local search engines; here is what that looked like.

Digital Marketing

Digital Marketing Marketing Marketers SEO

Google Unlikely To Increase Request Indexing Quota In Search Console

Search Engine Roundtable

JANUARY 16, 2023

He said on Mastodon, "given how much junk we get submitted there, I don't see us increasing those limits." Google's John Mueller said that Google Search Console's URL Inspection tool to submit a page to be crawled would probably not see the quota increase anytime soon.

Google: Core Web Vitals Shouldn't Be Top Of The List For Most Small & Local Businesses

Search Engine Roundtable

FEBRUARY 21, 2023

Google's John Mueller said on Mastodon that for small and local businesses, "in most cases," core web vitals work should not be at the top of their list.

Content ideas may be coming to Google Search Console

Search Engine Land

DECEMBER 9, 2022

This feature is not live for me in my verified Search Console profiles, but Nicolas Ockier noticed it and posted about it on Mastodon sharing this screenshot: Looks like Question Hub. .” Content ideas give the content creator, publisher, SEO, webmaster, etc., some tips and advice on what new topics they can write about on their site.

SEO

Google: Building Your Site On Bad Links Over Time Will Have A Lasting Effect

Search Engine Roundtable

DECEMBER 28, 2022

He said on Mastodon, "If you've built the foundation of your site on bad links for a longer period of time, that will have a lasting effect even if you suddenly fix some things." Google's John Mueller provided some advice on a site that seemed to have been hit due to bad links.

Have Content Load First For JavaScript Heavy Sites Says Google

Search Engine Roundtable

DECEMBER 5, 2022

Gary Illyes from Google posted a PSA (public service announcement) of sorts on Mastodon and LinkedIn for sites that are heavy with JavaScript. He said that you should try to load the content, including the "marginal boilerplate" content, first when you have a JavaScript-heavy site.

Buffer vs. eClincher: A Detailed Comparison of Key Differences

Buffer Marketing

JUNE 19, 2023

Mastodon Support Unlike eClincher, Buffer allows users to connect and schedule posts on Mastodon, offering more flexibility in social media platform choices. AI Assistance Both Buffer and eClincher provide AI functionality, but Buffer offers AI assistance on all plans, including the free plan.

Price

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Meta To Launch Twitter Competitor Platform In Coming Months

Rock Content

MAY 24, 2023

Mastodon and Bluesky are among the possible replacements for the model used by Twitter. That is, users of other apps, such as Mastodon, will be able to search and interact with profiles and content on Meta’s platform. Either to post short texts for a specific audience or to follow your favorite creators.

Digital Marketing

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Google: Using A CDN Or Cloud Hosting, Set Up Routine Tests To Ensure Googlebot Is Not Blocked

Search Engine Roundtable

DECEMBER 9, 2022

Gary Illyes from Google loves posting his PSAs on Mastodon. His next PSA is that if you are using a CDN or cloud hosting service, then make sure to test up a routine test to ensure that the service is not blocking Googlebot or other search engine crawlers that you want to crawl and index your site.

Google: Existing Sites Won't Drop In Rankings Just Because Its An Exact Match Domain

Search Engine Roundtable

FEBRUARY 21, 2023

Google's John Mueller said on Mastodon that an existing site would not drop in ranking just because it uses an exact match domain. Changes like that would be due to other reasons," he added.

Google: Less Common Languages Aren't Considered Low Quality Content

Search Engine Roundtable

MARCH 13, 2023

He said on Mastodon "good content is good content" no matter what language it is written in. Google's John Mueller said lesser-used or known languages published on the web are not considered low-quality content just because they are lesser known.

8 Twitter alternatives marketers need to know about

Search Engine Land

JULY 6, 2023

Mastodon Active users: 10 million Rolled out in 2016, Mastodon is a popular Twitter alternative and received a surge in new sign-ups after Elon Musk took-over its rival. Unfortunately for marketers, Mastodon has stated that it will never serve ads or use an algorithm to promote some profiles over others.

Affiliate Marketing

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SEO Tricks Make Browsing The Web For The Visually Impaired Really Bad.

Search Engine Roundtable

NOVEMBER 9, 2022

John Mueller shared on Mastodon that he met with someone who relies on screen readers to consume the web. And he explained to him how old-school SEO tricks make reading the web using screen readers, well let's just say, not pleasant.

SEO

Google: 301 Redirect Close 1:1 Match Even When Content Language Does Not Match

Search Engine Roundtable

FEBRUARY 14, 2023

Gary Illyes from Google said on Mastodon this morning that you should 301 redirect URLs when there is a "close-to 1:1 match" for that URL. We know that, but what he added was this is even true for when the "language of the content doesn't match."

Does Being Internet Famous Help Get SEO Support From Google?

Search Engine Roundtable

DECEMBER 26, 2022

I spotted this thread on Mastodon where both John Mueller and Danny Sullivan of Google was helping internet legend Tim Bray with some SEO issues he was having with Google Search. Yes, he got two Googlers helping him, which is rare, but has happened before.

SEO

Google Wants Examples Of URLs That Should Be Indexed But Are Discovered - Currently Not Indexed

Search Engine Roundtable

NOVEMBER 22, 2022

Gary Illyes is back on social, not Twitter, but on Mastodon and he asked for examples of URLs that you think should be indexed but instead give you the status Discovered, currently not indexed in Google Search Console.

Google Search bug caused a drop in video traffic

Search Engine Land

MAY 24, 2023

“It was not just reporting,” he told me on Mastodon. ” I asked John Mueller of Google if this was just a reporting glitch, and he said no, it was beyond reporting. Search Console reports.

SEO

Google: Our Search Algorithm Doesn't Look At Words Per Section

Search Engine Roundtable

DECEMBER 22, 2022

Google's John Mueller said on Mastodon that the Google Search ranking algorithm does not look at words per section or the word count in different sections of your page.

PSA: Google's Passage Indexing / Ranking Helps Google Better Understand Messy Content

Search Engine Roundtable

DECEMBER 28, 2022

So when it came up on Mastodon again, I figured I'd remind you all what it is and what it is not. It has been a while since I heard anyone talk about Google's passage indexing, technically should be passage<< ranking.

Buffer vs. Agorapulse: A Side-by-Side Showdown for Social Media Managers

Buffer Marketing

JUNE 12, 2023

Buffer, however, connects with two extra channels, helping users publish on Mastodon and Pinterest and analyze their analytics on Shopify. The majority of users choose Buffer because we consistently stay ahead by adding support for emerging channels like Mastodon, YouTube Shorts, Instagram Stories, and TikTok before many others.

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Google Looking At Upper Limit Of Word Count? Probably Not But Get To The Point.

Search Engine Roundtable

DECEMBER 21, 2022

He said on Mastodon, "In general, when Google thinks of "thin content" in terms of #SEO, it's not about the number of words, it's more about the value that it adds to the internet." Google's John Mueller again said word count is not a thing with SEO or Google Search.

SEO

Buffer vs. Later: Which Social Media Management Tool Is Right for You?

Buffer Marketing

MAY 30, 2023

4) Available Channels Later only has six available social channels, whereas Buffer has three more; YouTube , Mastodon , and Google Business Profiles. Fast-moving and reliable : Buffer was the first to add Mastodon, full Instagram Stories scheduling and integrate AI. Setting up Buffer takes just three clicks.

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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Marketing

OCTOBER 2, 2023

Alt Platforms Mastodon Mastodon rolled out updates to improve search functionality, onboarding process, and cross-site interactions, a step towards better user experience. From a centralized wallet to new account management features, TikTok is enhancing its in-app transaction and user experience.

User-Generated

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Instagram Threads: Here are our first impressions related to the new Twitter competitor

Rock Content

JULY 13, 2023

The fact is user frustrations can lead them to look for alternatives, opening doors for Mastodon, Bluesky, and now, for the “Meta” version of this format, named Threads. Adam Mosseri, head of Instagram, explained in this NYT podcast that Thread as well as Mastodon , is built on ActivityPub, an open protocol.

Branding

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Google has done its last mobile-first indexing switch today, a six-year process

Search Engine Land

MAY 22, 2023

John Mueller from Google confirmed today was the last batch on Mastodon today after I reported there was a massive batch of sites moved to mobile-first indexing in the past several hours. Today, Google confirmed those efforts are now done, and the last batch of sites eligible for mobile-first indexing have been moved over. Confirmation.

SEO

Google’s December 2022 helpful content and link spam updates still rolling out

Search Engine Land

JANUARY 6, 2023

Sullivan said earlier on Mastodon, “Both the updates are continuing to rollout. Danny Sullivan, Google’s Search Liaison, said on Twitter that these two updates will complete “likely within two weeks, maybe only one” week but he added that it is “not a guarantee” and “timings might change.”

SEO

Can Mastodon Help Merchants?

No Way Mastodon Will Kill Twitter

Webinars

Trending Sources

What's Mastodon & Should Social Media Marketers Keep it on Their Radar?

Webinars

Mastodon shows declined growth, despite concerns with Twitter

Mastodon: The new way to connect with other SEO pros

Google Comments On Making Mastodon More Search Engine Friendly

Mastodon Is Using Rel Noreferrer On Outbound Links Causing Visits To Appear As Direct Traffic In Google Analytics

How Buffer Has Changed: Unpacking Every Feature We Built in 2023

Google's John Mueller On Using AI & ChatGPT For Title Tag Ideas

Google's John Mueller On When To Use Subdomains

Why Threads won’t work without Gen Z

Google's John Mueller Says HTML Sitemaps Should Never Be Needed

Google's John Mueller: More About Head Section & JavaScript

11 New Social Networks for 2023

Google: There Is No Helpful Content Score Or Threshold

Buffer vs. Sked Social: Nine Key Differences

Top Contributors To The Search Engine Roundtable In 2022

Buffer vs. Tailwind: A Comprehensive Comparison for Social Media Marketers

Google to change European search results to show comparison sites

Google Unlikely To Increase Request Indexing Quota In Search Console

Google: Core Web Vitals Shouldn't Be Top Of The List For Most Small & Local Businesses

Content ideas may be coming to Google Search Console

Google: Building Your Site On Bad Links Over Time Will Have A Lasting Effect

Have Content Load First For JavaScript Heavy Sites Says Google

Buffer vs. eClincher: A Detailed Comparison of Key Differences

Meta To Launch Twitter Competitor Platform In Coming Months

Google: Using A CDN Or Cloud Hosting, Set Up Routine Tests To Ensure Googlebot Is Not Blocked

Google: Existing Sites Won't Drop In Rankings Just Because Its An Exact Match Domain

Google: Less Common Languages Aren't Considered Low Quality Content

8 Twitter alternatives marketers need to know about

SEO Tricks Make Browsing The Web For The Visually Impaired Really Bad.

Google: 301 Redirect Close 1:1 Match Even When Content Language Does Not Match

Does Being Internet Famous Help Get SEO Support From Google?

Google Wants Examples Of URLs That Should Be Indexed But Are Discovered - Currently Not Indexed

Google Search bug caused a drop in video traffic

Google: Our Search Algorithm Doesn't Look At Words Per Section

PSA: Google's Passage Indexing / Ranking Helps Google Better Understand Messy Content

Buffer vs. Agorapulse: A Side-by-Side Showdown for Social Media Managers

Google Looking At Upper Limit Of Word Count? Probably Not But Get To The Point.

Buffer vs. Later: Which Social Media Management Tool Is Right for You?

Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Instagram Threads: Here are our first impressions related to the new Twitter competitor

Google has done its last mobile-first indexing switch today, a six-year process

Google’s December 2022 helpful content and link spam updates still rolling out

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