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What Is a Marketing Strategy?

Marketing Insider Group

the first 4 search results define marketing as something that “persuades,” “promotes,” and “convinces” people to do something. Paid media includes paid search ads (PPC), digital display (banner ads), owned media includes content marketing, social media marketing, and email marketing, and earned media includes PR and link building.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. HubSpot) On average, bloggers incorporate 2-3 images in each post.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. JC Decaux revenue down 63% in Q2 2020.

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Social Media Guide for Political Campaigns

Sprout Social

While a rogue Tweet may be a PR nightmare, a social presence that lacks personality and substance can be a campaign deal-breaker. In this Boomerang urging people to vote in the primaries in New York, she’s using Instagram as a platform to promote not just personal posts or posed photos, but education and information.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. While remaining profitable. And cross-promotes its podcast to LinkedIn followers to attract and retain clients. For example: If you target Gen Z or millennials, meet them where they spend their time.

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