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Employee advocacy: How it works + how to get started

Hootsuite

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. It aids in PR crises and issue management. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

Gen Z 84
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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it!

The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. The company consistently partners with up-and-coming influencers who get a PR package to review their leather jackets on various social media platforms. For example, consider Hims as an example.

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The Good, The Bad, and The Mediocre: 2024 Cannes Lions

Set Up

1 Ad Campaign | Audio & Radio Lions / PR Lions Specsavers: The Misheard Version; Agency: Golin, London Being a millennial, Rick Astley’s most popular hit has long been a part of my culture. Advertisements are one of the best examples of “beauty is in the eye of the beholder,” so this list, like most things, is subjective. #1

Health 59
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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Save time and easily promote your brand with a professional design. Quickly address potential customer service issues or PR crises. Over half of Millennials buy products based on recommendations. Build long-term promotional and professional relationships. Work more efficiently by creating and promoting in batches.

Gen Z 124
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Influencer Marketing: Examples and Strategies for 2021

Neil Patel

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. Take, for example, Murad and Nataly Osmann.

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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

To promote their new movie, Mr. Harrigan’s Phone, Netflix put up cryptic-looking billboards in the style of text messages. Nextflix could have created a standard horror movie billboard to promote the film, but it would have struggled to stand out amidst other Halloween and horror-themed billboards appearing around autumn.

PR 52
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Are Personas Just a Nicer Word for Stereotypes?

Content Marketing Institute

And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents. And millennials? A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W.