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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. While customers might not go through the marketing funnel again, you can transform them into brand advocates who help champion your product to others. Right behind them is Gen Z. Timing matters.

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10 Best Social Media Platforms for Businesses in 2025

SocialPilot

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. Make and share tutorials, trends, and transformations that work best for discovery. It has a dominant hold on Gen Z and millennial audiences globally. Posts from personal profiles often perform better than company pages.

Gen Z 40
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

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How to connect with Gen X, Millennials and Gen Z by Cynthia Ramsaran

Search Engine Land

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post How to connect with Gen X, Millennials and Gen Z appeared first on Search Engine Land.

Gen Z 84
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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

If your target audience includes Gen Zers or millennials, employee-generated content is a must. More importantly, just like with employee-generated content, it transforms casual browsers into true believers. But when you frame your customers’ success stories as heroes’ journeys , they transform into a Hollywood-worthy epic.

Branding 145
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Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Have a seat.

Gen Z 110
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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology.