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5 ways jump start AI adoption

Martech

Just as digital-native companies like Airbnb revolutionized traditional industries, AI-native companies with AI-native marketing teams will reshape the future. At last year’s MAICON, Dan Slagen shared the story of Tomorrow.io, an $80 million company with only four marketers. Leadership did the same.

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Real-world insights from deploying custom GPTs for GTM

Martech

It requires both a strategy to revamp your new buyer journey and building real AI proficiency inside your marketing org — a skillset that’s becoming a career-defining edge in B2B marketing roles. What does AI-powered marketing actually look like in practice? Here’s what worked — and where there’s room to grow.

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How I localized AI-generated emails for international markets without losing the human touch

Hubspot Marketing

The Hidden Complexity of "Just Localizing" What we were really doing was asking an AI model — trained predominantly in English — to speak other languages as naturally as a native marketer would. These are some of the questions I asked: What level of formality is appropriate in your market? Our first attempts fell flat.

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Trustpilot vs Google Reviews: What’s Best for Your Business?

SocialPilot

With paid plans, you can customize review widgets to match your brand’s look and feel, add company logos, and even showcase specific review tags or product categories. Google Business Profiles are highly visible but lack native marketing or benchmarking features.

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5 best CRMs for private equity businesses in 2025

Hubspot Marketing

Native Marketing Hub Integration: Seamlessly create and track investor newsletters, fund performance reports, and LP communications without switching platforms, while monitoring engagement metrics to understand which investors are most actively following your updates. Frequently Asked Questions What is the best CRM for private equity?

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

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16 marketing automation platforms your organization should consider

Martech

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.