How I localized AI-generated emails for international markets without losing the human touch
Hubspot Marketing
JULY 1, 2025
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. But this was my first time applying that lens to AI content generation in my MarTech AI role at HubSpot — and it was more complex than expected. The challenge? Our first attempts fell flat.
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