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How Ecommerce Transformed Marketing 

Digital Marketer

It also developed social marketing through sponsored, promoted, or monetized content on social video apps like TikTok or YouTube. E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. New Marketing Channels. Small Business Opportunities.

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The importance of digitalization for local businesses

Rock Content

You don’t need the big-budget of large companies, as technology is able to level that field. Digitalization, also known as digital transformation , involves having your business processes use digital solutions to increase the quality and speed of your work. How to grow a small business with digital transformation?

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Is Your Marketing Ready for 2018?

Content Marketing Institute

Still, companies often rush into marketing-technology decisions before they understand their processes or lack of processes. In many cases, the changes companies need to make don’t even require new technology. Any discussion of marketing technology must mention the potentially seismic impact of artificial intelligence.

Transform 111
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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

Case Study 2: Samsung (Product-Based MultiChannel Marketing). When Samsung launched Galaxy Note 9 , it leveraged multichannel marketing liberally. It devised a Web Push strategy that targeted some of its competitor’s devices and promoted the new Galaxy Note 9 devices. But what do these cases tell us?