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How Ecommerce Transformed Marketing 

Digital Marketer

It also developed social marketing through sponsored, promoted, or monetized content on social video apps like TikTok or YouTube. This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights. The post How Ecommerce Transformed Marketing appeared first on DigitalMarketer.

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5 AI Tools to Transform Your Podcast Production & Marketing Process

Digital Marketer

It’s clear that AI technology will impact (and perhaps radically transform) almost every aspect of our work and lives. AI-Generated Podcast Promotional Assets One of the best ways to drive awareness of your show is by repurposing it into short-form video. Perhaps the most intriguing new tool is Adobe Podcast.

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Content Marketing and Thought Leadership’s Role in Marketing Transformation

Marketing Insider Group

Marketing transformation isn’t just a buzzword. So, how does a brand successfully transform its marketing? We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. What Is Marketing Transformation?

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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. The early adoption of predictive AI models throughout the B2B martech stack, paired now with generative AI capabilities, promises even greater transformation.

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How to assess your organization’s AI readiness with the 5P framework

Martech

This collaborative approach fosters buy-in and promotes a culture of innovation. The more user stories you collect before setting up new tech, the more your requirements will be better defined. Dig deeper: 5 practical marketing tactics to accommodate new technologies and AI 3. How will data flow in? How will it flow out?

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AR-powered gift cards for the holidays and beyond

Martech

” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii. We’re a tech company, so I thought it would be super cool to reward my team and to do so using a new technology. The Cardii team delivered a really nice design that leveraged our new logo.

Transform 111
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Greg Kihlstrom: Spotlight on the expert

Martech

His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. Everyone was in the same boat in terms of figuring out new technologies and how to do things better. Are organizations still in the process of transforming their digital experience?

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