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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

New technologies are always being introduced and it can be difficult to keep up with the changing landscape. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. As the saying goes, failure to plan is a surefire plan for failure.

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2024 Updated List of Health Information Resources for Marketing

Rock Content

healthcare landscape has been radically transformed as millions of previously uninsured Americans access coverage for the first time thanks to the Affordable Care Act. NHGRI conducts cutting-edge research, develops new technologies, and studies the impact of genomics on society.

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ChatGPT: A marketer’s guide

Martech

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. As the log-in page of ChatGPT points out, it does have limitations, like any new technology.

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3 ways B2B marketers can use generative AI

Martech

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Despite the transformative potential of generative AI, specific challenges exist. This will usher in a new era of data-driven and integrated marketing strategies.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Content marketing needs to lead this transformation.

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Building Your MarTech Stack Into an Ecosystem

Adobe Experience Cloud Blog

Third, and most importantly, they are constantly working to stay ahead of the technology curve. They should be your first call when someone asks you about where a new technology should fit into your technology strategy. The Current Vendor Process. The Next Stop: Ecosystem.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

It adds the current digital transformation context, marking the technical and cultural transition from traditional to digital processes. In this new scenario dominated by searches, devices, and online services, consumers expect personalized experiences. In his publication on Marketing 3.0, Yet now we’ve reached Marketing 4.0,