Martech

APRIL 4, 2022

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car.

Non-Profit 92

Non-Profit Shipping Management Digital Marketing 92

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Martech

JUNE 29, 2023

But marketing teams cannot wait until they see innovation. The best place to look for innovation is in the quality of decisions. Everything a marketing team does can be broken down into decisions, which are the building blocks of innovation. Here are three ways to look for innovative decisions within your marketing team.

Non-Profit 115

Non-Profit Marketing Marketers Place 115

Bannerflow

JULY 30, 2020

Note: A good measure of non-digital campaigns KPIs for creativity would be a combination of ad-recall, ad-liking and campaign efficiency. Using tracking pixels placed on key areas of your site, you can build audiences to retarget with ads across the web. Examples of great creative-data-driven marketing. Retargeting.

Shoppers 98

Shoppers Non-Profit Marketing Marketers 98

Search Engine Land

OCTOBER 13, 2022

Primal Malaysia Delivered 323% ROI for Easy Consulting How Rise Interactive Scaled Cross-Channel Results with Performance Marketing & Closed Loop Reporting How Our Agency Vivid Candi Increased Leads by 800% and Sold Out a 6-Figure Housing Product In 3 Months. Best Overall SEO Initiative – Enterprise.

Transform 25

Transform Non-Profit Fashion SEO 25

Marketing Insider Group

NOVEMBER 18, 2020

Of course project work has its place for initiatives that have a concrete start and end, such as completing a brand strategy, creating a website or producing a marketing brochure. But when it comes to implementing a complete marketing program, including digital, retainer contracts are the way to go. Focus on the Buyer.

Marketing Strategy 142

Marketing Strategy Finance Marketing Marketers 142

Avinash Kaushik

AUGUST 22, 2022

When you are trying to drive long-term profit, picking Conversion Rate as a Success KPI for a campaign would be a mistake. If it is a made up metric:) Is the KPI definition clear and understandable by a non-employee (aka consumer)? For brand marketing, you and I assess success using a question we ask consumers. Example 4.

Transform 75

Transform Non-Profit Analytics Key Performance Indicator 75