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Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

You might want to re-read my article, “ How to use GA4 to optimize your digital marketing strategy.” At that event, YouTube Chief Business Officer Mary Ellen Coe talked about YouTube’s partnership with NFL Sunday Ticket and the unique opportunities YouTube was creating for fans to experience sports on YouTube and YouTube TV.

Gen Z 93
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A marketer’s glossary to essential agile marketing terms

Martech

The glossary is divided into four sections: Methods and Frameworks; Roles; Artifacts (which is the agile term for “tools”); Meetings; and Managing Work. They no longer manage their employees’ work, but instead lead the functional area to achieve optimal quality and best practices. Enjoy the guide. Product Owner.

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Best of Growth Memo

Kevin Indig

How to optimize for it like a pro User Intent has become one of the most important concepts in modern SEO. In this guide, I explain what it is, how to identify it, and how to optimize for it. Kevin Indig • 6 min read Internal Link Optimization with TIPR Internal link optimization is incomplete without factoring in backlinks.

Law 59
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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Google continues to be the gold standard that drives priorities for digital marketing. While social media’s much-vaunted pivot to video created issues for publishers who relied on those platforms for distribution, the importance of video to search cannot be understated. SEO experts have always stressed optimizing images for search.

SEO 113
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32 CRO tools you need in your marketing stack 

Unbounce

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. 16 min read Is marketing complete without conversion rate optimization? Conversion rate optimization (CRO) is crucial for marketing success. More blog posts by Karine Bengualid What is marketing without conversion rate optimization?

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The Ultimate Guide to SEO for E-commerce Websites

Neil Patel

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. Of course, the more obvious reason you would want to have your site fully optimized: the growth of e-commerce worldwide. Well, there are several benefits. If you’re already online, that’s great.

SEO 145
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

That’s why we’ve created this comprehensive glossary of social media terms. This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms. All social platforms offer space to write a bio.