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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

B2B content focus areas When it comes to content, we found that BIC organizations are focusing the majority of their efforts into four essential “buckets” aimed at various audiences, including: Product/solution. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc.,

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CMO Spotlight | Patricia Corsi - Bayer Consumer Health

Set Up

She then moved to the Pharmaceutical industry where she completed a training program at Johnson & Johnson. She explained, “If it's marketing, sales, or product supply, I oversee the whole program.”. Corsi’s career has taken her on a journey all over the world and through several industries. and The Netherlands. First Name.

Health 52
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Do You Need to Worry About CAN-SPAM Lawsuits?

Adobe Experience Cloud Blog

No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. In another case, a pharmaceutical manufacturer was fined as much as $2.5 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Law 103
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‘Rocket Fuel’ and Today’s $50M Funding News

Adobe Experience Cloud Blog

The enterprise sector has become the fastest-growing for Marketo, delivering value to major firms like McKesson Pharmaceutical, Dell Retail, Intel Corporation, Kelly Services, USG and many more. On the opposite end of the spectrum, our new Spark by Marketo™ product is fueling rapid growth for small businesses in the US and abroad.

Transform 100
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Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

It’s your opportunity that when people interact with your business and your products and your service and your people, that’s how you’re inserting meaning and value into that name, but you’re going to have to work harder to promote yourself. So there’s that element of our programming as people.

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease. Use your blogging team to transform blog posts to how-to video scripts, to create catchy product and service descriptions for Instagram and Pinterest, and to rephrase the content as compelling personal stories on Medium.

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Move From Branded Content To A Content Brand

Marketing Insider Group

Previous interviews covered Marketing Creativity , Big Data , Big Testing , Customer Experience , Thought Leadership , creating a Content Culture , the roles of Content and Technology , the Future of Search , the Science of Marketing , the rise of Content Brands and we asked whether the customer or the Content is King.