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How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. The SEO team emphasized phrases and word strings, which were more likely to indicate a serious need.

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Webinars: A complete guide with examples

Search Engine Land

91% said they prefer webinars over articles, whitepapers, and blog posts, according to a BrightTALK survey. Webinars are a great idea for brands in most verticals, especially those in financial services, consulting, SaaS, and pharmaceuticals (the industry with the highest attendance rate).

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Can an interactive calculator help you sell more?

Rock Content

To accomplish this, you can choose from many formats such as quizzes, infographics, whitepapers, maps, and, our focus in today’s post, calculators. Because it is a content of value to a specific audience, the chances of your domain being cited by other websites grow, which has a direct and positive impact on your SEO.