Set Up
AUGUST 8, 2024
Nettleship came into the pharmaceutical industry without experience and with too much confidence. For more marketing leadership advice and a view into the mindset of marketing executives in various industries, be sure to watch the full interview with Trish Nettleship, and keep an eye out for more thought leadership from our CMO Spotlights.
Adobe Experience Cloud Blog
JUNE 11, 2021
Glenn Watson, Ego Pharmaceuticals. The post Announcing the 2021 Adobe Experience Maker Awards Finalists appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada. The Analyzer.
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Adobe Experience Cloud Blog
FEBRUARY 17, 2015
For example, a pharmaceutical vendor can now deliver coupons or informative content to a doctor who visits Facebook on her desktop. I’d love to hear your thoughts in the comments below. Marketers are now able to combine Marketo Real-Time Personalization capabilities with a personalized retargeting campaign to engage unknown audiences.
Martech
JUNE 3, 2024
If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry. Live thought leadership Participate in trade shows, communities and events relevant to the vertical. Content, digital experience and ads Tailor your brand with elements of the vertical.
Martech
OCTOBER 11, 2023
For example, IG has become a significant channel for McKinsey in distributing thought leadership. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) Their posts offer high educational value and most often link to studies and research.
Marketing Insider Group
APRIL 20, 2020
Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease. Take a video and turn it into a LinkedIn article that showcases your thought leadership. You and your teams have a ton of expertise in your field.
Adobe Experience Cloud Blog
NOVEMBER 16, 2011
The enterprise sector has become the fastest-growing for Marketo, delivering value to major firms like McKesson Pharmaceutical, Dell Retail, Intel Corporation, Kelly Services, USG and many more. We grew more than 1400 percent from 2008 to 2010, and we did it with our own technology and Revenue Performance Management thought leadership.
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