SocialPilot

JANUARY 27, 2025

Its about understanding your target audience, choosing the right social platforms, and creating content that resonates with decision-makers. The good news? You dont need to figure it out on your own. Ready to turn social media into your B2B powerhouse? Lets dive in. What is a B2B Social Media Strategy? What is a B2B Social Media Strategy?

Thought Leadership

Buffer Marketing

JULY 28, 2025

We all have those days, which is why it’s so helpful to batch your LinkedIn content creation and schedule your LinkedIn posts ahead of time.      In this guide, I’ll walk you through two simple ways to schedule your LinkedIn posts on your company page and/or personal profile.

Thought Leadership

SocialPilot

JUNE 26, 2025

The statistics for 2025 show that there are 5.24 billion active social media users worldwide. Marketers today are constantly exploring new ways to expand their brand reach and connect with the right audience—and what better way to do that than through the power of social networking? LinkedIn is perfect for keeping your brand top-of-mind.

Gen Z

Buffer Marketing

MAY 13, 2025

Metrics are most helpful when they guide your next move — whether that’s adjusting your content, switching up your posting schedule, or even thinking up new products. Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too.  Well, not exactly.

Analytics

SocialPilot

FEBRUARY 13, 2025

You want to grow on social media but you’re still struggling with this prompting question: how to use hashtags? Are hashtags still relevant? Don’t worry; we’ll be answering all your questions here. But has it ever occurred to you how this hashtag word even came up? Where did it all start? Absolutely, they are if you use them right.

Social Media Marketing

Buffer Marketing

OCTOBER 28, 2024

It helps you manage your online presence so you can post consistently and on a schedule you choose — which can help improve engagement. The good stuff: Capture and organize all your social media ideas in the Create space Schedule finished posts in your social queue. You've got big marketing dreams but a not-so-big budget?

Digital Marketing

Buffer Marketing

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.

Social Media Marketing

SocialPilot

FEBRUARY 3, 2025

Because without a funnel strategy, your social media campaign will just waste time, effort, and resources. Social media is no longer just a place to be. It is a battlefield where brands thrive or vanish. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. With over 5.22

Social Media Marketing

Backlinko

MAY 12, 2025

There are many tools that let you schedule content across different social media platforms. Thats why Ive handpicked the best tools and highlighted the features that go beyond basic scheduling. But: Not all of them are built to match your unique workflow. Some focus on collaboration, others on planning.

Management

SocialPilot

JULY 7, 2025

Just when you’ve nailed your strategy, a new algorithm tweak, ad format, or platform feature drops, and suddenly, it’s time to pivot again. That’s precisely why we put this blog together. Let’s dive into the social media shake-ups of 2025! Instagram now surfaces these posts more often, giving users multiple chances to engage with different slides.

Thought Leadership

Buffer Marketing

JULY 29, 2025

Social media marketing tools can help you create content, schedule posts, engage with your audience, analyze performance, study competitors, keep up with trends, search influencers … phew! Buffer’s also quick to add all the above functionalities for new social media platforms (hi there, Threads and Bluesky ) at whip speed.

Social Media Marketing

Hootsuite

OCTOBER 18, 2023

At this point, you’ve likely heard of Bluesky Social, the budding Twitter alternative. And while Bluesky may be new to the social scene, it’s showing plenty of promise — in fact, it’s already reached one million users. If your FOMO is kicking in, you may be wondering if you need to start a Bluesky account for your business.

Branding

Buffer Marketing

JUNE 11, 2024

Like Sprout Social, it allows you to plan and schedule posts to major social media platforms, including Twitter/X , LinkedIn , Facebook , Instagram , TikTok , Google Business Profile , Pinterest , and YouTube (with Threads and Bluesky on the way too).   The best Sprout Social alternatives: 1. Hootsuite 3. Agorapulse 4. Sendible 5.

Price

SocialPilot

DECEMBER 14, 2023

You can’t avoid them! Social media evolves at a breakneck speed. What worked for your social media presence in the previous year might not work in 2024 as well. That’s why you need to stay updated with all the latest social media trends that will be taking off in the social media realm. But what about social media marketing? But there’s a catch!

Transform

Buffer Marketing

JULY 31, 2025

Scheduling your tweets helps with that. Let's look at how to schedule tweets, why it’s worth doing, and explore a few best practices for scheduling Twitter posts. Why should you schedule tweets? Here's how: Start by opening the X website and log in to begin scheduling Twitter posts.

Analytics

Search Engine Land

OCTOBER 4, 2023

If you are looking for retail-specific news, the Tinuiti blog is a great resource on all things retail ads, especially Amazon. It’s imperative that PPC practitioners stay up to date on new developments in the industry. If they can’t answer, or say “Uh, none?” then they don’t move on to the next interview stage. Membership to the PSA is free.

Retail

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. The response to Threads was different. Brands and the social media managers that run them took to the platform with enthusiasm.

User-Generated

Buffer Marketing

JUNE 4, 2024

🚀 Threads scheduling is landing in Buffer soon!   Despite the many Twitter alternatives out there, it’s Threads that seems to be filling the void left by ‘old Twitter’ for many fans of the fast-paced, text-heavy platform.   Creators and marketers who ignore the platform are missing a trick.

Finance

Sachs Marketing Group

JULY 6, 2023

While Mastodon and Bluesky serve as Twitter alternatives, their complexity and limited accessibility respectively have hampered wide adoption.Privacy concerns have arisen regarding the data the app collects, including usage data, location, contacts, identifiers, purchases, health & fitness, and browsing history. What is Threads?

Social Media Marketing

SocialPilot

FEBRUARY 5, 2025

They help maximize the return on interest (ROI) and reduce waste by focusing resources on the most likely convert audience. Social media marketing has transitioned from a luxury to a necessity, becoming an alternative to traditional marketing tactics across all sectors, particularly within the hospitality industry.

Social Media Marketing