2023 will be a chaotic year for martech, yet the start of a massive wave of growth
Chief Martec
JANUARY 14, 2023
Martech not really a technology, but rather a category of technology in service of a major business function: marketing. The move from on-premise software to services offered in the cloud. The idea of “composable software” is that smaller software building blocks — API services, functions, data sources, UI elements, etc. —
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