Marketing Pro Pulse

How to set up Google Analytics 4 using Google Tag Manager

Search Engine Land

MARCH 1, 2023

Google Analytics 4 offers a robust, event-based approach to tracking website activity. Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. tag is the basic tracking code you need to place on your site.

Analytics

Analytics Management Place Customer

Google Tag - A New Version

Search Engine Roundtable

AUGUST 3, 2022

Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager is not changing today but it sounds like it will change in the future.

Management

Google no longer recommends canonical tags for syndicated content

Search Engine Land

MAY 3, 2023

Google now says the canonical link element is not recommended for syndicated content; instead, block the syndicated content from being accessed to avoid duplication. Google posted this new piece of information in this help document over here. No one used it, so Google stopped supporting it. What’s new. Why we care.

Communications

Communications SEO

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

CMS integration and 2 other new Google tag feature updates

Search Engine Land

OCTOBER 5, 2022

Google has just announced three additional feature capability updates to their tag. ” Now, Google has added three new features. Tag coverage summary Google Ads and Analytics integrations CMS integrations. The new updated tag. The new updated tag. Tag coverage summary. CMS integrations.

Analytics

Analytics eCommerce Advertising Advertisers

Google Tag Manager: A GA4 Beginners Guide via @sejournal, @KayleLarkin

Search Engine Journal

DECEMBER 7, 2022

Let's take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search Engine Journal.

Management

Management Analytics SEO Marketing

UTM tagging: Getting started in Google Analytics 4

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. In this post we’ll be talking about UTM tagging. So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies.

Analytics

Analytics Customer Marketing Marketers

Google's John Mueller On Using AI & ChatGPT For Title Tag Ideas

Search Engine Roundtable

JANUARY 6, 2023

Google's John Mueller said on Mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he did add that if you are running out of ideas and need some inspiration, you can leverage the tools for some ideas.

Google Replaces Title Tags With Site Names For Homepage Results via @sejournal, @martinibuster

Search Engine Journal

OCTOBER 15, 2022

Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page. The post Google Replaces Title Tags With Site Names For Homepage Results appeared first on Search Engine Journal.

SEO

Gary Illyes: Google Search Handles marquee Tags Appropriately

Search Engine Roundtable

JANUARY 27, 2023

Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag "appropriately." What does it mean by appropriately? That is Gary for you.

Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps via @sejournal, @MattGSouthern

Search Engine Journal

JANUARY 31, 2023

Maximize the visibility of news articles with tips from Google's John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps. The post Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps appeared first on Search Engine Journal.

SEO

Google Integrates The Google Tag With Ads & Analytics via @sejournal, @MattGSouthern

Search Engine Journal

OCTOBER 5, 2022

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. The post Google Integrates The Google Tag With Ads & Analytics appeared first on Search Engine Journal.

Analytics

How to Fix Google Title Tag Rewrites via @sejournal, @martinibuster

Search Engine Journal

OCTOBER 31, 2021

Google's John Mueller suggested steps to take to fix title tags so that Google stops rewriting them The post How to Fix Google Title Tag Rewrites appeared first on Search Engine Journal.

SEO

Google is Rewriting Title Tags in SERPs via @sejournal, @MattGSouthern

Search Engine Journal

AUGUST 18, 2021

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. The post Google is Rewriting Title Tags in SERPs appeared first on Search Engine Journal.

SEO

Google Clarifies Title Tag Guidance via @sejournal, @martinibuster

Search Engine Journal

JULY 19, 2022

Google's update to their documentation on how to control title tags in the search results makes the guidelines clearer. The post Google Clarifies Title Tag Guidance appeared first on Search Engine Journal.

SEO

New Google Tag Improves Privacy, Ad Management

Practical eCommerce - Marketing

AUGUST 14, 2022

Google's new all-in-one tag addresses the cookie-less future and streamlines Ads' management while continuing accurate data collection. The post New Google Tag Improves Privacy, Ad Management appeared first on Practical Ecommerce.

Management

Management eCommerce

Are H1 Tags A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

DECEMBER 5, 2021

You'll find all kinds of opinions online about the value of H1 tags for SEO. The post Are H1 Tags A Google Ranking Factor? How much do they matter? appeared first on Search Engine Journal.

SEO

Google SEO Docs Adds The Unsupported Meta Tags & Attributes

Search Engine Roundtable

NOVEMBER 21, 2022

Google has made a minor updated to the meta tags and attributes that Google supports help documentation and added the two tags Google does not support. Those include the meta keywords tag and HTML tag lang attributes.

SEO

To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This

Content Marketing Institute

OCTOBER 14, 2021

Google keeps changing SEO page title tags. Continue reading → The post To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This appeared first on Content Marketing Institute. It’s hard to predict what text the search giant will use if it modifies yours.

SEO

SEO Content Marketing Marketing Marketers

Are HTML Heading Tags (H2-H6) A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

DECEMBER 10, 2021

Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search? The post Are HTML Heading Tags (H2-H6) A Google Ranking Factor? appeared first on Search Engine Journal.

SEO

Google Title Tag Update Casualties Lose Search Traffic via @sejournal, @martinibuster

Search Engine Journal

AUGUST 26, 2021

Google's Title Tag Update is causing so much disruption that some have started calling it Titlepocalypse The post Google Title Tag Update Casualties Lose Search Traffic appeared first on Search Engine Journal.

SEO

Google Title Tag Update Casualties Lose Search Traffic via @sejournal, @martinibuster

Search Engine Journal

AUGUST 26, 2021

Google's Title Tag Update is causing so much disruption that some have started calling it Titlepocalypse The post Google Title Tag Update Casualties Lose Search Traffic appeared first on Search Engine Journal.

SEO

Google: Increase Discover Traffic with Max Image Preview Tag via @sejournal, @martinibuster

Search Engine Journal

AUGUST 12, 2021

Google published case study showing how a simple meta tag can increase clicks from Discover by over 300% The post Google: Increase Discover Traffic with Max Image Preview Tag appeared first on Search Engine Journal.

SEO

Google Answers If Meta Robots Tags Affect Search Rankings via @sejournal, @MattGSouthern

Search Engine Journal

SEPTEMBER 23, 2022

Google Search Advocate John Mueller explains whether the use of meta robots tags can affect webpage rankings in search results. The post Google Answers If Meta Robots Tags Affect Search Rankings appeared first on Search Engine Journal.

SEO

Google Merchant Center Adds Auto-Tagging For All Free Listings Across All Of Google

Search Engine Roundtable

JULY 7, 2022

Earlier this year, Google Merchant Center added auto-tagging for free listings is now available in your Merchant Center account. But this only worked in the Google Shopping tab, now it works across all Google experiences.

Google Gives Sites More Indexing Control With New Robots Tag via @sejournal, @MattGSouthern

Search Engine Journal

JANUARY 21, 2022

A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. The post Google Gives Sites More Indexing Control With New Robots Tag appeared first on Search Engine Journal.

SEO

Are Title Tags A Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

FEBRUARY 28, 2022

How much do title tags factor into Google's ranking algorithms? The post Are Title Tags A Google Ranking Factor? We look at the evidence and what the experts say. appeared first on Search Engine Journal.

SEO

Google On The SEO Impact Of Dates In Title Tags via @sejournal, @MattGSouthern

Search Engine Journal

FEBRUARY 10, 2022

Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. The post Google On The SEO Impact Of Dates In Title Tags appeared first on Search Engine Journal.

SEO

Google Explains How To Inject Canonical Tags Using JavaScript In Updated Doc

Search Engine Roundtable

JUNE 30, 2022

Google has updated its JavaScript SEO help document to add a section on how to properly inject canonical link tags using JavaScript. The document says Google does not recommend using JavaScript for this, however "it is possible to inject a rel=canonical link tag with JavaScript.".

SEO

Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration

Search Engine Roundtable

OCTOBER 7, 2022

Google has updated the Google tag to include a new tap coverage summary and offering deeper Google Ads, Google Analytics, and various CMS integrations.

Analytics

Google Confirms Hreflang Link Tags Don't Need To Be Hierarchical

Search Engine Roundtable

NOVEMBER 11, 2022

Google's John Mueller confirmed I think again, that hreflang link tags do not have to be in hierarchical order. When asked about this, John said that "it doesn't matter" on Twitter.

Google Changes More Than 61 Percent Of Title Tags via @sejournal, @brockcooper1

Search Engine Journal

JANUARY 31, 2022

A recent study shows Google rewrites page titles more than 60 percent of the time. The post Google Changes More Than 61 Percent Of Title Tags appeared first on Search Engine Journal. Page titles have a large impact on click-through rates.

SEO

Google Says There’s No Limit on Title Tag Length via @martinibuster

Search Engine Journal

MARCH 29, 2021

Google's Gary Illyes says that industry standards on title tag lengths are externally created and not Google recommendations. The post Google Says There’s No Limit on Title Tag Length via @martinibuster appeared first on Search Engine Journal.

SEO

9.5 Ways Google Rewrites Your Title Tags

Moz

AUGUST 31, 2021

You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 <title> tags to find out.

Google On lastmod Tag In XML Sitemap: Update The Date If Your Providing Something New

Search Engine Roundtable

MARCH 2, 2023

Google's John Mueller spoke a bit more about when you should update the date in the lastmod tag in the XML sitemap file. He said on Twitter if you are "providing something new for search engines that you'd like reflected in search," then update the date, if not, then don't.

Google To Deprecate Some Video & Image Sitemap Extension Tags

Search Engine Roundtable

MAY 6, 2022

Google announced on August 6, 2022 it will no longer support some of the video and image sitemap extension tags.

Price

Google Tag Manager: A GA4 Beginner’s Guide via @KayleLarkin

Search Engine Journal

FEBRUARY 18, 2021

The post Google Tag Manager: A GA4 Beginner’s Guide via @KayleLarkin appeared first on Search Engine Journal. GTM allows site owners to collect data without needing to rely on a developer for code or wait for the next app release. Here's how.

Management

Management Analytics Marketing Marketers

How to Set Up Google Tag Manager for Better PPC Tracking via @sejournal, @timothyjjensen

Search Engine Journal

MAY 4, 2021

Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn. The post How to Set Up Google Tag Manager for Better PPC Tracking appeared first on Search Engine Journal.

Management

Google adds new robots tag indexifembedded

Search Engine Land

JANUARY 21, 2022

This new robots tag lets you define if you want your content indexed when it’s embedded through iframes or other means. Please visit Search Engine Land for the full article.

Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe via @sejournal, @hoffman8

Search Engine Journal

APRIL 15, 2021

Google Ads announced two updates to conversion tracking. The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal. Here's what advertisers need to know!

Advertising

Advertising Advertisers

SEO Basics: Getting Started with Search Engine Optimization for Absolute Beginners

Jeff Bullas

FEBRUARY 19, 2023

Google Why is Google the most popular search engine? How does Google work? How does Google web crawler work? How do I get Google to crawl my website? What is indexing in Google Search? How long does it take for Google to index a new site? How long does it take for Google to index a new site?

SEO

SEO User-Generated Non-Profit Promotion

UTM Tagging for Google My Business

Moz

AUGUST 6, 2021

Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.

SEO

Enhanced conversions: Google tests global site tags with automatic collection

Search Engine Land

FEBRUARY 4, 2022

This feature may be particularly useful for SMBs that might not otherwise be able to implement enhanced conversions manually. Please visit Search Engine Land for the full article.

Auto-tagging added to Google Merchant Center free listings

Search Engine Land

JANUARY 31, 2022

Tagging adds URL parameters to your tracking URLs for better analytics and measurements. Please visit Search Engine Land for the full article.

Analytics

How to set up Google Analytics 4 using Google Tag Manager

Search Engine Land

SEPTEMBER 21, 2021

Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM. Please visit Search Engine Land for the full article.

Analytics

Analytics Management Customer

How to set up Google Analytics 4 using Google Tag Manager

Google Tag - A New Version

Webinars

Trending Sources

Google no longer recommends canonical tags for syndicated content

Webinars

CMS integration and 2 other new Google tag feature updates

Google Tag Manager: A GA4 Beginners Guide via @sejournal, @KayleLarkin

UTM tagging: Getting started in Google Analytics 4

Google's John Mueller On Using AI & ChatGPT For Title Tag Ideas

Google Replaces Title Tags With Site Names For Homepage Results via @sejournal, @martinibuster

Gary Illyes: Google Search Handles marquee Tags Appropriately

Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps via @sejournal, @MattGSouthern

Google Integrates The Google Tag With Ads & Analytics via @sejournal, @MattGSouthern

How to Fix Google Title Tag Rewrites via @sejournal, @martinibuster

Google is Rewriting Title Tags in SERPs via @sejournal, @MattGSouthern

Google Clarifies Title Tag Guidance via @sejournal, @martinibuster

New Google Tag Improves Privacy, Ad Management

Are H1 Tags A Google Ranking Factor? via @sejournal, @mirandalmwrites

Google SEO Docs Adds The Unsupported Meta Tags & Attributes

To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This

Are HTML Heading Tags (H2-H6) A Google Ranking Factor? via @sejournal, @mirandalmwrites

Google Title Tag Update Casualties Lose Search Traffic via @sejournal, @martinibuster

Google Title Tag Update Casualties Lose Search Traffic via @sejournal, @martinibuster

Google: Increase Discover Traffic with Max Image Preview Tag via @sejournal, @martinibuster

Google Answers If Meta Robots Tags Affect Search Rankings via @sejournal, @MattGSouthern

Google Merchant Center Adds Auto-Tagging For All Free Listings Across All Of Google

Google Gives Sites More Indexing Control With New Robots Tag via @sejournal, @MattGSouthern

Are Title Tags A Google Ranking Factor? via @sejournal, @MattGSouthern

Google On The SEO Impact Of Dates In Title Tags via @sejournal, @MattGSouthern

Google Explains How To Inject Canonical Tags Using JavaScript In Updated Doc

Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration

Google Confirms Hreflang Link Tags Don't Need To Be Hierarchical

Google Changes More Than 61 Percent Of Title Tags via @sejournal, @brockcooper1

Google Says There’s No Limit on Title Tag Length via @martinibuster

9.5 Ways Google Rewrites Your Title Tags

Google On lastmod Tag In XML Sitemap: Update The Date If Your Providing Something New

Google To Deprecate Some Video & Image Sitemap Extension Tags

Google Tag Manager: A GA4 Beginner’s Guide via @KayleLarkin

How to Set Up Google Tag Manager for Better PPC Tracking via @sejournal, @timothyjjensen

Google adds new robots tag indexifembedded

Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe via @sejournal, @hoffman8

SEO Basics: Getting Started with Search Engine Optimization for Absolute Beginners

UTM Tagging for Google My Business

Enhanced conversions: Google tests global site tags with automatic collection

Auto-tagging added to Google Merchant Center free listings

How to set up Google Analytics 4 using Google Tag Manager

Stay Connected