Traackr

AUGUST 7, 2019

Learn why Kiehl’s and Traackr were awarded Best Influencer Campaign for Beauty by Glossy’s inaugural awards in Europe.

85

85

On24- CMO Confessions

JANUARY 14, 2021

Today’s CMO Confessions features Evy Lyons, CMO at Traackr. In today’s episode, Evy and Cheri Keith, Head of Strategy and Research at ON24, discuss Evy’s career from and back to Traackr, authenticity, and the future of influencer marketing. I was previously with Traackr. Evy, thanks so much for coming on. Evy Lyons: Thank you.

CMO 52

CMO B2C Influencer Marketing Communications 52

Traackr

AUGUST 29, 2017

Traackr's Chairman explores why influencers enable Space 2.0 to expand the conversation wider and reveals how the leading player has dominated the category.

Influencer Marketing 76

Influencer Marketing Marketing Marketers 76

Traackr

AUGUST 29, 2017

In this blog post, guest author and Social PR strategist Shonali Burke offers insights on what builds true relationships and what leads to real influence.

PR 76

PR Influencer Marketing Marketing Marketers 76

Traackr

FEBRUARY 20, 2018

Social Tribe’s Megan Conley explains why a holistic approach to your influencer program can help you gain buy-in and scale an always-on strategy.

75

75

Traackr

APRIL 5, 2018

Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.

Influencer Marketing 91

Influencer Marketing Marketing Marketers 91

Traackr

AUGUST 29, 2017

Here's why he thinks nothing replaces human interaction. Mel Carson consults with the biggest tech companies about their influencer strategies.

72

72

Traackr

AUGUST 29, 2017

Learn why we at Traackr believe that social media and relationship marketing present a unique opportunity for luxury brands.

Branding 65

Branding Marketing Marketers 65

Adobe Experience Cloud Blog

FEBRUARY 10, 2017

The Future of Influencer Marketing , from TopRank Marketing, Traackr, and Altimeter Group reveals the ways that influencer marketing is evolving, possibly into a field called influencer relations. Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. The latest report, Influencer 2.0:

Influencer Marketing 134

Influencer Marketing Transform Thought Leadership PR 134

Marketing Insider Group

MAY 29, 2012

In order to help me understand who is influential on our particular topic, influencers in the business of Sports, I reached out to Courtney Vaught, who is Director of Social Strategy and Marketing at a company called Traackr ( @ traackr ). Courtney also expained that what makes Traackr different lies in third R: Relevance.

Marketing 88

Marketing Marketers Influencer Marketing Management 88

Traackr

AUGUST 29, 2017

Instead of having the biggest billboard or the funniest commercial, learn why successful marketers are making connections in authentic and meaningful ways.

Marketing 40

Marketing Marketers 40

Traackr

AUGUST 29, 2017

In his latest View from the Boardroom series, Traackr's Chairman reveals why Influencer Marketing is the only affordable marketing option for start-ups.

Influencer Marketing 40

Influencer Marketing Marketing Marketers 40

Traackr

AUGUST 29, 2017

Discover key findings for B2B Marketers from Hotwire PR's recent event, which launched their latest report titled “The Changing Face of Influence".

PR 45

PR Marketing Marketers 45

Traackr

AUGUST 29, 2017

Traackr's Chairman of the Board shares how influence marketing has changed and why you should incorporate it into your marketing activities.

Influencer Marketing 40

Influencer Marketing Marketing Marketers 40

Traackr

AUGUST 29, 2017

Traackr's Chairman of the Board reveals why having a global perspective provides a competitive differentiation in this world.

40

40

Traackr

MAY 28, 2015

Why are we looking for it here then?!??”. So, why did so many brands go the path of “paid influence” programs? The post The Tyranny Of Marketing Success Metrics appeared first on Traackr. A minute into it the fruitless search, the white clown asks: “Are you sure you lost your coin here?”. Red clown: “No, I lost it over there!”

Influencer Marketing 68

Influencer Marketing Key Performance Indicator Transform Marketing Mix 68

Sprout Social

APRIL 13, 2017

New influencer marketing research from Traackr found the top influencer marketing goals to be improving brand advocacy (94%), expanding brand awareness (92%), and reaching new target audiences. That’s why you need to consider more than potential reach to determine how to fairly compensate an influencer.

Influencer Marketing 100

Influencer Marketing Price User-Generated PR 100

Martech

OCTOBER 17, 2023

Why influencers are B2B gold So, why the mad scramble for influencers, especially among B2B brands? Platforms like BuzzSumo, Klear and Traackr aren’t just utilities — they’re your eyes and ears in the influencer realm. Traackr : More than just discovery, Traackr helps manage relationships with influencers.

Influencer Marketing 122

Influencer Marketing Branding User-Generated Marketing 122

Traackr

MAY 28, 2015

Why are we looking for it here then?!??”. So, why did so many brands go the path of “paid influence” programs? The post The Tyranny Of Marketing Success Metrics appeared first on Traackr. A minute into it the fruitless search, the white clown asks: “Are you sure you lost your coin here?”. Red clown: “No, I lost it over there!”

Influencer Marketing 40

Influencer Marketing Key Performance Indicator Transform Marketing Mix 40

Adobe Experience Cloud Blog

JUNE 23, 2017

Why Should Marketers Invest in Influencer Marketing? Why wouldn’t you make a sound investment like that? Why waste your time on somebody who isn’t genuinely knowledgeable and engaging? From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value.

Influencer Marketing 134

Influencer Marketing Thought Leadership eBook Management 134

Traackr

AUGUST 29, 2017

Discover the reasons why you should invest in Influencer marketing. Marketing spending and impact are out of sync. Click here to view the infographic.

Influencer Marketing 51

Influencer Marketing Marketing Marketers 51

Traackr

SEPTEMBER 16, 2015

The post Why It’s Time To Hire An Influence Marketer appeared first on Traackr. If kicking off influencer relationship management is a top priority, turn to your PR and/or social teams and channel their relationship building skills.

Influencer Marketing 56

Influencer Marketing PR Marketing Marketers 56

Traackr

SEPTEMBER 16, 2015

The post Why It’s Time To Hire An Influence Marketer appeared first on Traackr. If kicking off influencer relationship management is a top priority, turn to your PR and/or social teams and channel their relationship building skills.

Influencer Marketing 40

Influencer Marketing PR Marketing Marketers 40

Content Marketing Institute

JANUARY 21, 2019

15% of B2B brands implement influencer marketing via “consistent, integrated campaigns,” according to research from Traackr and Altimeter Group. traackr @altimetergroup Click To Tweet. That’s why Orbit Media features its content mission statement as the headline of its blog. Click To Tweet. crestodina Click To Tweet.

Content Marketing 98

Content Marketing Influencer Marketing Marketing Marketers 98