2010 Branding Customer loyalty 
Marketing Insider Group
MAY 17, 2010
In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?
Marketing Insider Group
MAY 17, 2010
In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?
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Marketing Insider Group
SEPTEMBER 9, 2010
Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It gets to a brand’s long-term sustainability.
Adobe Experience Cloud Blog
JUNE 7, 2010
What I took away from the discussions about customer satisfaction is that happy customers who understand the value you are providing their organization will lead to new customers (with much less effort than through growth without customer loyalty). If we treat it like it is boring, then so will our prospects!
Adobe Experience Cloud Blog
JULY 29, 2011
This year less than 42% of firms cited brand recognition as a top objective, a significant drop from 54% last year. And customer loyalty increased in priority this year – cited by 32% of companies as opposed to 2010′s 25%. .&# The chart below shows how funds were allocated for 2011 among companies surveyed.
Marketing Insider Group
DECEMBER 9, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Harald Michael Brenner Dec 11 2010 Hello Harald.
Marketing Insider Group
JULY 29, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? To me, social media is all about personal branding.
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