Remove 2011 Remove Analytics Remove Market Research
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Blame a few fuzzy data in a 2011 study.

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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 140
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Consumer Insights: Why the Customer Isn’t Always Right

Adobe Experience Cloud Blog

The worst part is that they could have learned from a similar advertising misstep in 2011. Consumer insights are not just critical for marketers, but for research and development, finance, sales, and boards of directors as well. The same can be said about surveys, sales analysis, or other traditional types of market research.

Customer 132
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The Alexa of Marketing: Helping Win Customers and the Boardroom

Adobe Experience Cloud Blog

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat.

Customer 134
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The Evolution of Content Marketing – An SEO View: UK Edition

Adobe Experience Cloud Blog

However I think that ‘content marketing’ has grown in the SEO world mainly down to two little black and white animal shaped updates – Panda & Penguin. Panda – February 2011. This sort of research can help uncover the questions that people are asking when they’re in the research phase of a purchase.

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How to Build a Content Strategy for Small Businesses

Scoop.it!

You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed. Other factors to consider include competitor analysis and social media analytics. Analytics aside, you need to keep your ideal customer in mind.