Adobe Experience Cloud Blog

JULY 23, 2012

Marketo expanded into Europe last year, with an integrated marketing campaign that saw us increase our EMEA customer base by more than 200% in 12 months. That in turn was a major factor in our 130% global revenue growth in 2011 – so we’re pretty happy with what we achieved. The International Marketing Handbook. How did we do it?

Non-Profit 109

Non-Profit eBook PR Marketers 109

Hubspot Marketing

MAY 27, 2022

On the other side of the coin, it’s important to make your ads broad enough that they capture a decent segment of your target market. Building targeted ad campaigns means thinking about what your audience wants. But it’s also worth considering parallel markets that are tied to your primary target. Test, Test, Test.

Advertising 144

Advertising Advertisers Real Estate Customer 144

Hubspot Marketing

SEPTEMBER 30, 2022

It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts.

Thought Leadership 98

Thought Leadership eBook Whitepaper User-Generated 98

Rock Content

APRIL 18, 2023

Let’s start by explaining what these words mean: Translation Translation is the process of converting an original language version of your web content, such as text, ebooks, apps, audio or video, into a different language. In 2011, the Coca-Cola company launched its “Share a Coke” campaign in Australia.

Non-Profit 52

Non-Profit Global Marketing Market Segmentation User-Generated 52