Martech

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. Dig deeper: Why video is the marketing channel you can’t afford to miss Interesting stats. Why we care.

Gen Z 114

Gen Z Advertisers Advertising Branding 114

Duct Tape Marketing

APRIL 10, 2015

It has over ten million views, and about two seconds into the video you feel why—in your heart. For that reason and others, it has won multiple advertising awards, including the People’s Voice at the 2012 Webby Awards. I once watched an online B2C video advertisement that was over an hour long.

Advertising 65

Advertising Advertisers B2C Video Marketing 65

Duct Tape Marketing

JANUARY 28, 2020

John Jantsch: You know, video marketing or video in marketing has been pretty hot for, I don’t know, let’s say the last five years at least. I joined full time in 2011, and that was kind of when we went to market with it. And again, I don’t care whether this is B2B, B2C.

Real Estate 45

Real Estate Communications Fashion Management 45

Sprout Social

OCTOBER 17, 2016

How Social Media Marketers Use Facebook The way businesses use Facebook has changed over the years as new features have been released. Aside from sharing articles, Facebook is great for lead generation through ads and video marketing. Community building is also an important aspect of social media marketing.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112