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We’ll be writing more on this topic, so stay tuned, and in the meantime download the new whitepaperEmailMarketing 5.0-How How Leading Brands Like Molson Coors Are Winning By Combining Social And Email to learn more.
HANDPICKED RELATED CONTENT: 4 Business Models for Content Marketing. Brand marketers will be completely replaced by an AI algorithm that will generate four blog posts, two infographics, a whitepaper, and a weekly podcast that starts with, ‘Hey guys, I’m soooo excited for this week’s episode.’ – Ron Tite , CEO, Church+State.
Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a whitepaper, or a how-to video. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. year over year in the same period.
You can have the best offer, the most compelling copy, sent from a trusted source, using a subject line that has been optimized for your audience … and yet, if you don’t have a list of email addresses to send to, none of it matters. Without a list of email addresses in your database, emailmarketing can be quite challenging.
Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. EmailMarketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.
Despite the abundance of articles and blog posts proclaiming the death of emailmarketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in emailmarketing. Email isn’t going anywhere.
How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market. According to Monster , there were over 200,000 marketing jobs in the United States in 2012. But the marketing job market is increasing faster than anyone expected. EmailMarketer.
Even for someone like me who’s been doing emailmarketing for over a decade and now does content for a living. So I get it: It seems like the entire world—at least your job—is riding on your email’s subject line. What will get your email opened, clicked on, and converting? . So, if someone just downloaded a whitepaper?
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