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How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Adobe Experience Cloud Blog

We’ll be writing more on this topic, so stay tuned, and in the meantime download the new whitepaper Email Marketing 5.0-How How Leading Brands Like Molson Coors Are Winning By Combining Social And Email to learn more.

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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

HANDPICKED RELATED CONTENT: 4 Business Models for Content Marketing. Brand marketers will be completely replaced by an AI algorithm that will generate four blog posts, two infographics, a white paper, and a weekly podcast that starts with, ‘Hey guys, I’m soooo excited for this week’s episode.’ – Ron Tite , CEO, Church+State.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. year over year in the same period.

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3 Creative Ways to Grow Your Email List

Duct Tape Marketing

You can have the best offer, the most compelling copy, sent from a trusted source, using a subject line that has been optimized for your audience … and yet, if you don’t have a list of email addresses to send to, none of it matters. Without a list of email addresses in your database, email marketing can be quite challenging.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

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Why You Should Include Phone Calls in Your Email Performance Metrics

Adobe Experience Cloud Blog

Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Email isn’t going anywhere.

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The Ultimate Guide to Marketing Jobs

Hubspot Marketing

How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market. According to Monster , there were over 200,000 marketing jobs in the United States in 2012. But the marketing job market is increasing faster than anyone expected. Email Marketer.

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