Moz

DECEMBER 17, 2019

I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links.

PR 67

PR Price SEO Branding 67

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. Campaigns have a place, but are part of a much, much bigger picture.

PR 67

PR SEO Traditional Marketing Copywriting 67

Orbit Media Studios

MAY 4, 2022

Our in-house event was also a place to try new presentations, some of which made it to bigger stages. Around 2012, we got active on social media: Facebook, Google+, Twitter and LinkedIn. By mid-2012, we had published around 100 articles. We also learned the power of PR and guest blogging. Wine & Web circa 2013.

Thought Leadership 129

Thought Leadership Energy Content Marketing Promotion 129

Hubspot Marketing

JULY 10, 2019

Every business, whether B2B or B2C should have a digital presence — which is comprised of paid ads, search engine optimization, a website, and any other place your B2B company is active online. You can do this with on-page SEO and technical SEO tactics. B2B Digital Marketing. Define your target audience.

B2C 142

B2C Social Media Marketing Marketing Marketers 142

Neil Patel

JANUARY 21, 2021

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

SEO 145

SEO User-Generated Analytics Health 145

Moz

OCTOBER 23, 2018

After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath. In fact, by breaking down the number of infographics vs overall content published, there’s a 105% increase in the number of articles that have featured an infographic in 2018 compared to 2012.

PR 56

PR B2C Fashion SEO 56

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). But we're not there yet.

Transform 89

Transform Marketing Marketers Non-Profit 89

Duct Tape Marketing

MAY 1, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO.

PR 58

PR SEO Place Promotion 58

Exposure Ninja

AUGUST 26, 2022

of search queries ( at the time ) and it significantly changed the way the SEO industry worked. This post is a dissection and simplification of the original post so that it’s useful to an audience who might not be familiar with how the algorithm (or SEO in general) works. Give up on the website entirely and start a new one.

Copywriting 115

Copywriting SEO Education User-Generated 115

Search Engine Land

OCTOBER 20, 2022

Since 2012, Google has scaled up its communication efforts via Google Search Console (previously known as Google Webmaster Tools) about website issues that are likely to negatively impact how visible a site ends up being in organic Google search for relevant user queries. About manual penalties and this guide. Unnatural inbound links.

User-Generated 97

User-Generated Real Estate PR Branding 97

Moz

NOVEMBER 15, 2020

We’ve used this strategy for our clients since Fractl first started up in 2012, and we’re convinced it’s one of the best brand authority strategies. Once you’ve created a report that reveals new information, utilize digital PR to pitch writers. How can you answer them with data? Utilize the authority of in-house experts.

Content Marketing 83

Content Marketing Branding Marketing Marketers 83

Hubspot Marketing

AUGUST 9, 2018

According to Monster , there were over 200,000 marketing jobs in the United States in 2012. 15 companies deemed the best places for UK marketers to work (Marketing Week). Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. Is there room for growth and innovation? The Marketing Job Market.

PR 122

PR Marketing Marketers Non-Profit 122