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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Marketing leaders are 1.5

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Top Marketing Predictions For 2015

Marketing Insider Group

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions included bets that content marketing conversations would mature. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media.

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My Top Content Marketing Predictions For 2016

Marketing Insider Group

I predicted that advertisers would throw good money after bad and that display media would make big budget gains. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature.

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What is Newsjacking and how to generate content through the buzz

Rock Content

One of the ways to do it is to apply the concept of Newsjacking, a method that aims to take advantage of a subject or hot topic, to promote your brand. How about knowing more about Newsjacking and how this method can bring good results for your brand? In this post, we will cover: How important is it to promote your brand?

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. we’re being as flexible as possible while listening to consumers and staying true to the essence and values of our brand and company.”.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Social Media Marketing World was founded by Social Media Examiner in 2013. Digital Summits.

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This day in search marketing history: February 18

Search Engine Land

Google brings Display ads to attribution reports as an open beta 2021: Advertisers could see Display ads alongside search and YouTube. Since 2013 Bing’s Share Up 5 Points, Ask & AOL Going Way Of The BlackBerry 2016: There was almost no movement in the numbers from the previous month.