Businesses Grow

MARCH 11, 2024

What’s the value of a brand community? But when it comes to community, brands are often entering an alternate universe — many traditional ideas of brand messaging and control are abandoned. With influencer marketing, you typically lightly touch consumers through a brand mention. Here are ten ideas.

Branding 113

Branding Customer loyalty PR Influencer Marketing 113

Search Engine Land

NOVEMBER 1, 2023

This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach. It amplifies social platforms by intertwining social interactions with search functions, allowing users to search and discover brand and user-generated content.

Retail 104

Retail Branding User-Generated SEO 104

Adams & Knight Marketing

OCTOBER 31, 2021

Adams & Knight Wins Best of Show at 66 th Advertising Club of Connecticut Awards Leading integrated marketing agency takes home 43 awards across a range of industries and categories. AVON, Conn., AVON, Conn., Adams & Knight took home the highest honor, the Best of Show, for its work for Collective Arts Brewing.

Advertising 130

Advertising Advertisers Copywriting PR 130

Search Engine Land

OCTOBER 11, 2023

Many big brands, from Nestle to Starbucks, have been caught greenwashing. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. It’s a prevalent problem within some industries, such as fast fashion.

Branding 115

Branding Law PR Fashion 115

Hubspot Marketing

MAY 9, 2023

HubSpot Product Manager Kevin Walsh and the founder of PR 20/20, Paul Roetzer , sat down to discuss ethical concerns for the future of AI. Users of artificial intelligence rely on the tech to operate as advertised, but there are valid concerns about whether the results it generates are reliable.

Advertising 104

Advertising Advertisers User-Generated PR 104

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 132

Branding Transform Thought Leadership Advertising 132

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Build a tailored portfolio of successful campaigns to advertise my business.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Bannerflow

MAY 18, 2021

It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. And display advertising could be just the key to success! Video travel advertising can make a bigger impact.

Advertising 98

Advertising Advertisers Transform PR 98

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 119

Branding Fashion Gen Z B2C 119

Hubspot Marketing

JULY 5, 2023

In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change. What is brand perception?

Branding 111

Branding Transform Manufacturing PR 111

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Branding 129

Branding User-Generated PR Customer loyalty 129

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns.

Management 91

Management Real Estate Branding Food 91

SmartBrief - Marketing

AUGUST 14, 2023

While it may seem surprising, it’s not that I believe that brands should outsource all marketing. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete.

Branding 52

Branding PR Copywriting Logistics 52

Adams & Knight Marketing

JANUARY 11, 2023

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services.

PR 246

PR Digital Marketing Education Management 246

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Artificial intelligence will have taken over some Copywriting jobs, and brands will rely on AI-powered software to create more engaging advertisements. What Is Brand Marketing? Brand marketing uses marketing strategies to create, maintain and grow a brand.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Adams & Knight Marketing

APRIL 16, 2023

The Adrian Awards recognizes the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns. Avon, Conn., The agency also received two additional IAC awards for clients in the healthcare and financial services industry.

PR 130

PR Influencer Marketing Advertising Advertisers 130

Search Engine Land

OCTOBER 12, 2023

The concept of share of search is fairly simple – decide who you’re competing against, add the searches for all the brands and work out the percentage. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” Because brands people want to buy will likely be brands they search for.

SEO 119

SEO PR Branding Price 119

Search Engine Land

AUGUST 16, 2023

So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. How to get ahead of publicity If you’re lucky, you’ll have a PR department, consultant or agency that monitors the media and online spaces for conversations about your company. But this is easier said than done.

PR 95

PR Health Law Advertising 95

Adams & Knight Marketing

FEBRUARY 8, 2023

The podcast, available on most streaming platforms, goes in depth with marketing experts on a variety of recent trends including sonic branding, employee engagement, website development, influencer marketing, TikTok and more. at the annual Advertising Club of Connecticut Award Show.

PR 130

PR Advertising Advertisers Influencer Marketing 130

Adams & Knight Marketing

MARCH 23, 2023

The Adrian Awards is the world’s largest and most prestigious travel marketing competition, recognizing the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns.

PR 130

PR Influencer Marketing Advertising Advertisers 130

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. Leading U.S.

PR 114

PR Advertising Advertisers Price 114

Customers.ai

FEBRUARY 7, 2024

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 114

Branding Whitepaper Food Energy 114

Adams & Knight Marketing

JUNE 9, 2022

Adams & Knight was also recognized alongside some of the world’s largest advertising agencies, leading organizations, and iconic brands, including The Walt Disney Company, Discovery, NIKE, PayPal, Expedia, Royal Caribbean International and more.

PR 130

PR Advertising Advertisers Communications 130

Sprout Social

NOVEMBER 29, 2021

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social. Building buzz around your brand does more than just boost your reputation.

Branding 143

Branding eCommerce Retail PR 143

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Expectations can fluctuate from creator to creator and from brand to brand.

Branding 96

Branding Influencer Marketing Affiliate Marketing Finance 96

Hubspot Marketing

JANUARY 19, 2024

Influencers typically have partnerships or deals with brands and use their online presence to advertise on the brand's behalf. For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase.

Gen Z 106

Gen Z Influencer Marketing PR User-Generated 106

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Communications 108

Communications PR Gen Z Analytics 108

Search Engine Land

FEBRUARY 2, 2024

Advertising spend in podcasting is predicted to more than double over the next year, with big brands looking to invest it’s the perfect time to start a podcast for your business. Competition will never be this low again,” said Fiona Fraser, Director of Pow PR and podcast expert.

SEO 114

SEO PR Entertainment Health 114

Adams & Knight Marketing

JUNE 13, 2021

Winners are chosen from more than 12,000 entries from 50 states and five continents by a council of over 200 leading experts in entertainment, publishing, advertising, and emerging technology. SILVER: Webster Bank – Brand Guide Animation (Branding). SILVER: Social Media Promos (Animation).

PR 130

PR Entertainment Advertising Advertisers 130

David Meerman Scott

JUNE 6, 2023

Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, “a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others.”

PR 61

PR Branding Advertising Advertisers 61

Adams & Knight Marketing

AUGUST 16, 2021

“So Good To See You, Connecticut” digital campaign generates results, improves brand perceptions and drives business for hard-hit tourism industry. AVON, Conn., (Aug. 16, 2021) – Adams & Knight, one of the leading digital marketing agencies in New England, was recently named a finalist in the U.S.

PR 130

PR Digital Marketing Education Promotion 130

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. AI automation has revolutionized how brands approach their business and marketing strategies. What is AI automation?

Marketing Strategy 106

Marketing Strategy Manufacturing PR Marketing 106

Martech

FEBRUARY 22, 2024

Wildfire Systems’s RevenueEngine browser extension for Chrome lets creators leverage generative AI to develop and monetize content that recommends, reviews, or compares products and brands. Using a business URL, it can generate a month’s worth of editable branded video content using Getty Images and iStock images. Get MarTech!

User-Generated 90

User-Generated PR Marketing Automation Platform Social Media Marketing 90

Search Engine Land

NOVEMBER 27, 2023

Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand or a seller of consumer products. You cannot mimic that through SEO, but you can advertise on those pages.

SEO 126

SEO PR Law eBook 126

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 97

Branding Non-Profit Real Estate Transform 97

Duct Tape Marketing

NOVEMBER 27, 2019

What Brands Need to Think, Do, and Say to Stand Out written by John Jantsch read more at Duct Tape Marketing. Tite is an award-winning advertising writer and Creative Director who has worked with clients such as Kraft, Air France, Hershey, Fidelity, and Volvo. Marketing Podcast with Ron Tite. Podcast Transcript. Podcast Transcript.

Branding 84

Branding PR SEO Communications 84