2013 Analytics Customer Customer Acquisition 
Martech
MARCH 29, 2023
Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.
The CMO Survey
FEBRUARY 21, 2020
This large uptick is just the beginning of marketers’ commitment to improving customer insights, personalization, targeting, and predictive capabilities, among other applications. Big picture, we see that the top three AI applications all involve a focus on driving customer value with more effective marketing.
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Hubspot Marketing
MARCH 14, 2017
Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And perhaps best of all, one video can speak to thousands of customers. In fact, some of your customers might even start to feel like they know you. But that's just the beginning.
Martech
FEBRUARY 25, 2022
Target customers. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Product overview. Click here to download!
Search Engine Land
JANUARY 22, 2023
Expedia had actually been powering Travelocity.com since 2013. So the acquisition seemed quite logical from both perspectives. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.
Adobe Experience Cloud Blog
JANUARY 15, 2016
I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success.
Use Insider
MAY 18, 2020
Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. What is a Customer Data Platform? (In What is CDP?
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