Adobe Experience Cloud Blog

AUGUST 28, 2017

If you do the upfront work to set the foundation, everything else will fall into place more easily. They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013. You didn’t want to hear that you had to do your homework. Can’t you just say the dog ate it and move on?

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Hubspot Marketing

FEBRUARY 3, 2023

Plus -- and this is super important for content creators like us -- it's constantly saving and syncing your work automatically, making it a safe place to write and store ideas. As long as it serves its purpose -- whether that's thought leadership, driving leads, explaining a new concept, or something else -- length doesn't matter.

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Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. Your ultimate goal with content marketing is to delight your audience, and quizzes can accomplish this in big ways. I’d love to hear your thoughts on why quizzes are all over the place.

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Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

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Marketing Insider Group

APRIL 2, 2013

In our previous interviews, we’ve discussed the future of Digital Marketing , Personal Branding , Content Brands , Customer Brands , Creativity , Big Data , Customer Experience , Thought Leadership , the Future of Search , the Science of Marketing and many more….

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Adobe Experience Cloud Blog

NOVEMBER 16, 2013

Join our own Jon Miller for “10 Ways Marketing Automation and Inbound Marketing Work Together” (Wednesday, 10:30am) and DJ Waldow for “11 Secrets to Email Marketing That Gets Opened, Read, and Clicked” (Tuesday, 12:30pm). This Dreamforce Super Session takes place at 3:30pm on Wednesday. TAKE A FIELD TRIP.

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Adobe Experience Cloud Blog

AUGUST 25, 2014

In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you. Delivering Content in New, Exciting Ways.

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Adobe Experience Cloud Blog

JUNE 24, 2013

While the core principles remain true, here are some of the most important factors that have redefined modern marketing over the last seven years. The rise of content marketing. And today there is a steady supply of new places to share and connect: SnapChat, SoundCloud, WeChat…. Modern Marketing'

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Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. I’m sure a similar statistic could be found with consumer marketers. more brand-centric ).

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Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

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Adobe Experience Cloud Blog

APRIL 8, 2014

In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. Marketers are charged with coordinating this experience, and to do it well, they need a platform specifically designed to drive engagement across every single channel.

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