Marketing Insider Group

JANUARY 30, 2023

Decision Velocity at Scale: automation doesn’t mean there’s no place for the “human role”, with a review of data supporting decisions, taking action, and shortening this decision cycle. Great Thought Leadership and guidance for the future of BI and data that awaits us all!

Thought Leadership 77

Thought Leadership Transform eBook Analytics 77

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Why do you want to experiment with AI in the first place? Wordtune helps you spice up existing content in seconds flat.

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

Content Marketing 111

Content Marketing Whitepaper Thought Leadership eBook 111

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Click here to download our eight-step model that delivers a structured approach for planning, managing and optimizing marketing initiatives. Set sail with thought leadership opportunities.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day.

Manufacturing 52

Manufacturing Content Marketing Thought Leadership Marketing 52

Adobe Experience Cloud Blog

JANUARY 24, 2012

She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

Thought Leadership 107

Thought Leadership Whitepaper Marketing Mix Management 107

Search Engine Land

FEBRUARY 26, 2024

The report covers a wide digital landscape and includes the results of their client survey, as well as insights and strategies for addressing the pain points and goals marketers face this year. Some of the key coverage areas include: Digital marketing spending trends. Top digital marketing goals for 2024. Influencer marketing.

Digital Marketing 127

Digital Marketing Thought Leadership Transform B2C 127

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Content Marketing 101

Content Marketing Transform User-Generated SEO 101

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising 127

Advertising Advertisers Content Marketing User-Generated 127

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use a Metaphor to Illustrate How Content Drives ROI.

Content Marketing 145

Content Marketing B2C Marketing Marketers 145

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Instagram can be a brilliant place to advertise and market to higher-earning demographics.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Marketing Insider Group

AUGUST 20, 2020

How do you get attention for your brand without overspending on resources in a saturated market? ’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. The Problem: Startups Start from Behind in Saturated Markets.

Content Marketing 105

Content Marketing Thought Leadership Key Performance Indicator User-Generated 105

Digital Marketer

MAY 29, 2023

The distinction between content marketing and content strategy is subtle because the two concepts work together. This post explains content marketing and content strategy and gives advice for using both to benefit your business. It gives content marketing efforts direction, cohesion, and meaning.

Content Marketing 66

Content Marketing Marketing Marketers Transform 66

Adobe Experience Cloud Blog

JANUARY 19, 2018

Unfortunately, In the smaller silo of content marketers, the “what do I measure?” Here are six quick KPIs you should measure to prove your content’s value and help dictate your content marketing strategy. These content marketing KPIs are intended to measure awareness and interest. Top of Funnel KPIs.

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketing 134

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

Content Marketing 118

Content Marketing SEO Marketing Marketers 118

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. How Do You Define Success for Content Marketing?

Content Marketing 111

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 111

Tiecas

APRIL 5, 2024

Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Table of Contents What is an Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Content Marketing Institute

APRIL 6, 2018

There’s no better place to express it than on your About Us page. No better place than About Us page to tell an emotional brand story expressing vision & purpose. HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Transform 111

Moz

DECEMBER 9, 2019

Before we get started, there’s a caveat: If you aren’t willing to develop true thought leadership, this process won’t work for you. The prerequisite for success here is having a piece of content that is new, newsworthy, and most likely data-driven. Differences between SEO and content marketing influencer graphs.

Place 63

Place Thought Leadership SEO PR 63

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Market Trends 111

Market Trends Content Marketing Customer Journey Transform 111

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! Professional environment LinkedIn users have a business mindset when they engage with the platform, which makes them more receptive to professional content and advertisements.

Advertising 97

Advertising Advertisers Thought Leadership User-Generated 97

Adobe Experience Cloud Blog

NOVEMBER 17, 2014

Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion. Content Marketing Modern B2B Marketing b2b Consumer'

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Martech

AUGUST 15, 2023

That’s a great place to start, but the CDP space is constantly evolving. An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing. Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K LinkedIn: Greg Krehbiel (2.3K He is the author of “76.5

Transform 88

Transform Thought Leadership Health Analytics 88

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Author: Sesame Mish Last week, Content Marketing World (CMW) took downtown Cleveland by storm. Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks and findings on the content marketing front. For content marketers, this is a huge noise barrier to break through.

Content Marketing 134

Content Marketing Thought Leadership Fashion Marketing 134

Adobe Experience Cloud Blog

OCTOBER 21, 2014

We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle. Avoid these to secure your content’s success: 1- Silos. Don’t let it become the latter– make sure your content calendar is not too concrete.

Content Marketing 134

Content Marketing B2C Thought Leadership Marketing 134

Orbit Media Studios

OCTOBER 25, 2023

By Andy Crestodina Content marketing is all about the content-audience fit. The goal is to publish content on the topics your audience needs, in the formats your audience prefers, in the places where you audience spends time, in collaboration with the influencers your audience trusts.

Thought Leadership 113

Thought Leadership Content Marketing PR CMO 113

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 62

Content Marketing Thought Leadership eCommerce Marketing 62

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 95

Content Marketing Thought Leadership Marketing Marketers 95

Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Use our simple template to create your strategic marketing plan.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Rock Content

MAY 25, 2024

Successful content marketing is about more than simply putting together incredible, engaging content in the first place. If connecting with other professionals, brands, and businesses is your ultimate goal, then you don’t want to sleep on LinkedIn as a potential content marketing platform.

Key Performance Indicator 63

Key Performance Indicator Thought Leadership SEO Place 63

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Ignore that content is part of the business.

Content Marketing 109

Content Marketing Thought Leadership Marketing Marketers 109

Marketing Insider Group

AUGUST 20, 2019

So, how does a brand successfully transform its marketing? We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. Content Marketing Is Central to Marketing Transformation.

Transform 40

Transform Content Marketing Thought Leadership Marketing 40