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The New Nonprofit: Better Communication, Bigger Donations

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. Direct mail, once the go-to for nonprofit fundraising, has a relatively high cost compared to email, and has declined sharply in the last five years. Modern Marketing Consumer'

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The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action

Adobe Experience Cloud Blog

JULY 10, 2017

Marketing campaigns, direct mail, email newsletters help you do much more than simply relay information. And a 2013 Penn State study found that storytelling helped improve medical students’ attitudes toward treating dementia patients. If it tells a great story, it can. But marketers often confuse information for story.

Branding

Branding Direct Mail Entertainment Thought Leadership

Marketing Pro Pulse

The New Nonprofit: Better Communication, Bigger Donations

The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action

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