Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an Admin (who also does Analytics) and a Content/Lead Nurturing Manager. Cloning programs and templates allow small teams to accomplish marketing automation on par with much larger companies. Analytics Role.

CRM 134

CRM Thought Leadership User-Generated Analytics 134

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. By engaging with thought leaders across content marketing and social channels, ticket sales can receive an unprecedented increase. Engage With Influencers. Tickets for next year’s event.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. Cloning programs and templates allows small teams to accomplish marketing automation on par with much larger companies. Analytics Role.

CRM 119

CRM Thought Leadership User-Generated Analytics 119

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads.

Thought Leadership 134

Thought Leadership Marketing Marketers Inbound Marketing 134

Orbit Media Studios

MAY 4, 2022

That very thought, in the spring of 2007, was our first step on the long road of content marketing. Content marketing’ wasn’t really a thing yet. Content marketing on this scale is about staying visible to a small group and starting conversations. We do not use marketing automation.

Thought Leadership 129

Thought Leadership Energy Content Marketing Promotion 129

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

Content Marketing 62

Content Marketing CMO Thought Leadership Marketing 62

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content.

B2C 145

B2C eBook Analytics Promotion 145

Adobe Experience Cloud Blog

DECEMBER 15, 2014

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. We ran the download report in Marketo and determined that our asset has been downloaded 40,791 times since June 2014. Not too shabby!

Thought Leadership 134

Thought Leadership eBook Content Marketing Analytics 134

Hubspot Marketing

JANUARY 11, 2023

Curating content is a proven tactic for generating new and relevant content. Content curation can help brands develop thought leadership and add diverse perspectives. It can introduce your audience and team to new ideas and help you fill your editorial calendar with useful and exciting content.

Thought Leadership 126

Thought Leadership SEO Inbound Marketing User-Generated 126

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Ops and analytics nerd? Attend a session on content! Marketing coordinator? Attend a session about marketing from a CMO’s perspective. Danielle Balestra , Consultant at Ela Bean Marketing.

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hubspot Marketing

AUGUST 21, 2017

In June 2014 , LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. In fact, LinkedIn gave this coveted creeper feature a facelift in February 2014, so the information it provides is even better than ever. 25) Email your LinkedIn Group.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Hubspot Marketing

JANUARY 11, 2023

One of the biggest mistakes you can make is assuming that your content will perform if you haven't actually considered your audience or the actions you want them to take. Writing for yourself won’t always resonate with your intended audience,” said former Senior Content Marketing Manager at HubSpot Christina Perricone.

User-Generated 145

User-Generated Law SEO Promotion 145

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. These days, digital marketing is marketing.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Adobe Experience Cloud Blog

APRIL 8, 2014

Scott Brinker’s 2014 Marketing Technology Landscape Supergraphic shows almost 1,000 different companies that provide software for marketers. This can include video advertising, content marketing, event management, social media marketing, and display ads, to name just a few. Modern Marketing'

Marketing 134

Marketing Marketers Transform Analytics 134