Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? These are our top marketing event picks for 2014: January. The Marketing Nation Summit 2014 (April 7-9) – San Francisco, CA.

Thought Leadership 134

Thought Leadership Inbound Marketing CRM Event Marketing 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

CRM 134

CRM Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Econsultancy reports that only 26% of companies have a well-developed strategy in place for improving the customer experience. Here’s how: The Marketing Technology Six-Pack.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

CRM 100

CRM Thought Leadership Marketing Marketers 100

Adobe Experience Cloud Blog

JANUARY 2, 2014

IT Support – CRM/marketing automation integration/Optimization. (1 Depending on the volume of campaigns and overall activity, Howard Sewell, Spear Marketing’s president, recommends the following: One CRM administrator. They will work with your content manager, mapping the right content to the right place in the buying cycle.

CRM 134

CRM Thought Leadership User-Generated Analytics 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

IT Support – CRM/marketing automation integration/optimization (one full-time employee). Depending on the volume of campaigns and overall activity, Howard Sewell, Spear Marketing’s president, recommends the following: One CRM administrator. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

CRM 119

CRM Thought Leadership User-Generated Analytics 119

Marketing Insider Group

JULY 5, 2015

This CRM contribution is vital to your sales pipeline. Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. HubSpot State of Inbound, 2014). GerryMoran1.png">

Whitepaper 82

Whitepaper Customer Thought Leadership Energy 82