2014 Customer Journey Thought Leadership 
Adobe Experience Cloud Blog
DECEMBER 27, 2016
Let’s take a look at six holiday campaigns that drive the customer journey and what you can learn from them: 1. At this early stage, your goal as a marketer is to make your brand both known and relevant to your potential and existing customers. I would love to hear about them, so please feel free to comment below!
Adobe Experience Cloud Blog
JUNE 1, 2015
years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168. Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. Customer Journey. Retargeting.
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Adobe Experience Cloud Blog
NOVEMBER 4, 2014
Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Why Events? Share your experiences in the comments below. Events for Everyone!
Adobe Experience Cloud Blog
JANUARY 26, 2015
Twilio SMS makes it easy to leverage text messaging applications for customer outreach, appointment reminders, and mobile marketing. Lifecycle Marketing/Customer Success. Organizations now recognize that the customer journey doesn’t stop once your prospect signs the purchase order. Modern Marketing b2b Consumer'
Adobe Experience Cloud Blog
MARCH 6, 2017
Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014. Predictive marketing—a new discipline deeply rooted in big data, mathematics, data science, and marketing—transforms the customer journey into a scientific process.
Adobe Experience Cloud Blog
SEPTEMBER 30, 2014
Marketing – more than any other business function in a company, such as sales or customer service – is becoming the steward of customer journeys. Marketing owns the channels buyers use to interact with brands, and is becoming the amplifier of their customers’ voices and insights. Are you prepared?
Adobe Experience Cloud Blog
AUGUST 18, 2015
Back in 2014, cross-channel strategy became all the rage for marketers to reach more customers and leads in engaging and relevant ways. Now, more than ever before, marketing owns more of the customer journey. The New and The Different. 2015 was, and still is, the year of the marketer. But it’s still true.
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