How to Master Product Launches: Strategies That Stand the Test of Time
Duct Tape Marketing
AUGUST 15, 2024
He discusses leveraging psychological triggers like scarcity and social proof (here’s to you Apple, even with the planned obsolesce of their products they still manage record-breaking lines with every NPL) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty.
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