4 Steps to Tackle Data Quality and Velocity Issues
Adobe Experience Cloud Blog
FEBRUARY 2, 2015
For example, my team at Integrate recently examined its customers’ lead generation efforts and found that on average of nearly 40% of lead data was identified as poor quality (report to be published in January 2015). By that time, prospect interest has cooled and conversion rates through the customer acquisition funnel suffer.
Let's personalize your content