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5 key trends we’re seeing in B2B marketing

Martech

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. Clearly, this campaign took a major investment of time, money and creativity.

eCommerce 135
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Your Trusty Guidebook to Marketing Nation Online 2015

Adobe Experience Cloud Blog

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what?

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

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6 Account-Based Marketing Insights from #FlipMyFunnel

Adobe Experience Cloud Blog

On a plane home from the MarTech conference in San Francisco back in 2015, Sangram was thinking about the inefficiencies of a traditional leaky B2B lead generation funnel for driving revenue. It’s More Than Marketing. Account-based marketing encompasses a lot more than the name implies. You can watch a preview of it here.)