2015 Management User-Generated Whitepaper 
Animalz blog
AUGUST 5, 2025
Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS. About Our Guest: Kirti Sharma Kirti Sharma is Director of Product Marketing for Adobe Learning Manager and Captivate. Last year, she surveyed 2,000 US and EU managers to learn why digital learning stalls.
Marketing Insider Group
MARCH 9, 2023
.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.
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Adobe Experience Cloud Blog
JULY 23, 2015
Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. These objectives can range from brand awareness to lead generation, to user/customer engagement, to sales, to lead nurturing, to social advocacy, and to professional networking.
Adobe Experience Cloud Blog
DECEMBER 14, 2017
In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year. As of 2015, most of Google users access the search engine via mobile phone. Users will now see a “not secure” warning if your site hasn’t been converted to HTTPS.
Adobe Experience Cloud Blog
AUGUST 7, 2015
Through interactive assessments, calculators, infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead scoring across all marketing programs. An interactive whitepaper derived from your current planned paper.
Sprout Social
NOVEMBER 15, 2016
Downloads of a whitepaper or app. When building an online presence, you’re really focused on generating awareness and driving organic reach. Last year, two of the employees attended Adobe’s annual creativity conference and generated 5.5 Use a social media management tool to monitor the engagement with your posts.
Content Marketing Institute
MAY 11, 2018
No centralized, global influencer marketing existed at SAP before late 2015. Given her team’s responsibility for lead and demand generation, she knew basic awareness was not sufficient. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches.
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