Remove 2015 Remove Marketing Automation Platform Remove Thought Leadership
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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. Marketers can then use those profiles to personalize emails or website content. Let the mobile race begin!

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SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot

Adobe Experience Cloud Blog

Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. 2015 Is the Year of Sales and Marketing Alignment. Share the pain?

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3 Reasons to Adopt a Scalable Marketing Automation Platform

Adobe Experience Cloud Blog

That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth. Markets are exploding, so why go one-to-one when you can go one-to-many? Have you recently made the move to a more comprehensive marketing automation platform?

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6 Vital Features to Look for in Marketing Automation Software this Year

Adobe Experience Cloud Blog

Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Share your thoughts in the comments below.

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5 Ways to Respond to Twitter Killing Off Lead Generation Ads

Adobe Experience Cloud Blog

Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. More than 317 million people use Twitter at least monthly and daily active users grew 7% over 2015, according to data from Twitter, so there’s a strong likelihood your customers and prospects are among them.

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Why Your Content Plan Must Include Interactive Content

Adobe Experience Cloud Blog

According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity. Instead, the data should flow seamlessly into your marketing automation platform. And there’s a bonus—it helps you get more out of your marketing automation investment.

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5 Quotes to Recharge Your Marketing

Adobe Experience Cloud Blog

.” As marketers, we know that the buyer’s journey can be full of twists and turns, which are often unpredictable and sometimes out of our control. But if you use their contact information to blast marketing communications of all sorts, they’ll know you weren’t listening.