Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. PPC Lead Generation Strategies.

Inbound Marketing

Sprout Social

NOVEMBER 15, 2016

Downloads of a whitepaper or app. When building an online presence, you’re really focused on generating awareness and driving organic reach. Last year, two of the employees attended Adobe’s annual creativity conference and generated 5.5 Make sure you have one in place with quantifiable goals. For example: Newsletter sign-ups.

Transform

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. Given her team’s responsibility for lead and demand generation, she knew basic awareness was not sufficient. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches.

Influencer Marketing

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. In this article, we’re sharing 9 different agency-focused lead generation strategies you can experiment with, plus a few common mistakes to watch out for. Updated on October 15, 2024.

Marketing

Moz

MAY 12, 2019

Progressive Web Apps are essentially websites which provide a user experience akin to that of a native app. Features like push notifications enable easy re-engagement with your audience, while users can add their favorite sites to their home screen without the complication of app stores. Recap: PWAs, SPAs, and service workers.

SEO

Marketing Insider Group

SEPTEMBER 15, 2015

Here are some of the best content marketing videos from 2015. In this talk given by Lucia Moses, the senior editor of Digiday , Tomas Kellner, managing editor of General Electric, and Luke Kintigh, global content and media strategist at Intel , the three discuss measuring your content marketing initiatives. This article by Lauren B.

Content Marketing

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back.

Marketing Strategy

Martech

MAY 8, 2023

That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. Well…is generative AI something new? Generative AI. Everyone is talking about artificial intelligence.

Whitepaper

Duct Tape Marketing

OCTOBER 9, 2015

13 Lead Generating Things You Should Be Doing (But Probably Aren’t) written by Guest Post read more at Duct Tape Marketing. The face of Marketing in 2015 has rapidly changed and continues to do so at an extremely fast pace. Buy Demographic Data About Your Users . photo credit: death to the stock photo. Split The Ask .

Whitepaper

Duct Tape Marketing

MARCH 17, 2017

Irrespective of the industry, the content that you create has to increase brand awareness, generate leads, boost sales, make an impact on the target audience, trigger reactions, and enhance search engine rankings. 54000 words are not only the length of an average novel but are also a number of words dumped on a user daily.

Whitepaper

Moz

MAY 19, 2019

Try Googling “ infographics are dead ,” and your top hit will be a 2015 think piece asserting that the medium has been dead for years, followed by many responses that the medium isn’t anywhere close to “dead.” The numbers drive the narrative. But the use of data to increase trustworthiness is nothing new.

Content Marketing