Remove 2016 Remove B2C Remove Market Research
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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. To do this, you might have to conduct market research.

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9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Cover image by Joseph Kalinowski/Content Marketing Institute.

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

Launching a retail bot to handle simple questions about order tracking, shipping policies, and product suggestions allowed Merci Handy to quickly pivot from a primarily wholesale business where 85% of sales were from in-store stockists, to a primarily B2C ecommerce company. Relieve your customer service team. Collect feedback.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. To do this, you might have to conduct market research.

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Cocktails, Content, and Solutions to the Consumer Journey

Rock Content

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. Content marketing recommendations to help your team stay ahead of the game.

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How to market in the age of outrage

Martech

In marketing, there’s no such thing as knowing your customer too well. A big question is what, if any, market research did Budweiser do on this topic? That might have just been a marketing decision of saying, this is a demographic that we would like to reach into and let’s incorporate it into our marketing. “

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