Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Carat predicts a positive outlook in 2016 with global growth of +4.7%.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. B2B fintech marketing. The future of fintech marketing.

B2C 117

B2C Transform Finance Affiliate Marketing 117

Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. And the new customer acquisition rate increased by 22.5% Conclusion.

Education 111

Education Marketing Strategy Branding Energy 111

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. This just might be the most volatile of all the email design trends we’ve talked about.

Copywriting 110

Copywriting Whitepaper Gen Z Email Marketing 110

The Marketing Journal

JANUARY 17, 2022

Back in 2016, The Marketing Journal interviewed Christopher Lochhead on the subject of Category Design. They are not making products or services that just incrementally improve on whatever came before. Here’s how he explained the concept: “The best companies don’t just invent something to sell us.

Product 40

Product Product Marketing Marketers Marketing 40

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from.

Gen Z 126

Gen Z User-Generated SEO Thought Leadership 126