SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Since 2016, the number of businesses using video content for marketing has increased by 41%. A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing.

Video Marketing 84

Video Marketing Gen Z Marketing Marketers 84

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. 89% of 18-29 year-olds are active on social media.

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Neil Patel

SEPTEMBER 13, 2021

The technology documentary had a 2016 release, and it has a 1-hour 38-minute runtime. The Social Dilemma. The Social Dilemma” is a feature-length documentary exploring the fundamental questions of social media, who owns our online identity, and the consequences of living in a world where data is currency.

Transform 136

Transform Marketing Marketers Millennials 136

Dana Nicole

FEBRUARY 1, 2021

In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. and TikTok was born.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Do Consumers Actually Buy Products on Social Media? Image Source.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. The Consumer Journey is the #NewPath of Marketing. Why the major changes?

Transform 40

Transform Millennials B2C CMO 40

Duct Tape Marketing

JUNE 9, 2016

The Clear-Cut Guide to Social Media Engagement written by Guest Post read more at Duct Tape Marketing. As of 2016, there’s estimated to be 2.3 billion active social media users — nearly 1/3 of the global population. Attracting Social Engagement. Why is it so difficult to captivate social audiences?

Fashion 46

Fashion User-Generated Millennials Social Media Marketing 46

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Sprout Social

APRIL 22, 2019

This is why you want to learn the best tips and tricks for managing a brand on Instagram. Understanding the demographics behind each social media platform can help you to determine which ones you need to be focusing on in your social media strategy. So get started with Instagram marketing for your brand today.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Adobe Experience Cloud Blog

AUGUST 4, 2017

Taking the time to thoroughly research your audience helps ensure your social media marketing efforts are as effective as possible. Let data inform your decisions, for example, the 2016 Social Media Update , Pew Research took an in depth look at where adults are spending their time online. Social Bakers.

Branding 134

Branding Thought Leadership Millennials Social Media Marketing 134

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion on marketing efforts in the three months to December, marking a new record since the study began in 1982. billion, as brands battle it out with their headline Christmas ads.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social.

eCommerce 91

eCommerce Shoppers Millennials User-Generated 91

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. According to the State of Inbound report, marketers are focusing more on videos. Social Media Marketing Stats.

Digital Marketing 105

Digital Marketing Marketing Strategy B2C Marketing 105

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. QZone still serves as a social media platform while QQ is now similar to the Facebook Messenger app. millennials like me were children, we raced home from school to message our friends on AIM.

Gen Z 132

Gen Z Millennials User-Generated eCommerce 132

Sprout Social

OCTOBER 3, 2018

Because political campaigns are essentially brand platforms—and as a candidate, you are the brand. Within today’s social landscape, public figures are no different than big brand names. So, you’ve established that campaigns are indeed like your very own brand platform. Why is this so important?

Education 108

Education Non-Profit Transform User-Generated 108