Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Hubspot Marketing

MAY 25, 2017

And guess what -- 81% of marketers whose companies have this type of SLA have an effective marketing strategy. But if you don't have a Sales and Marketing SLA in place, fear not: We've outlined four steps to create one below, as well as ways to get started on aligning your sales and marketing teams.

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Adobe Experience Cloud Blog

DECEMBER 5, 2017

Quizzes can be used as a fun way for brands to engage customers. Marketers can use quizzes for brand awareness and a “fun” factor, or as a means to gauge customer interest in products. These memes, while still funny, are less relevant today than they were in 2016 due to movie release dates.

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Thought Leadership User-Generated Promotion Education 134

Adobe Experience Cloud Blog

DECEMBER 15, 2015

Many companies see communities as a ‘nice-to-have’ and not as critical to the organization as sales and marketing, but the reality is that a customer community is a critical direct line to your customers and has the power to build your brand with your most powerful advocates. The same goes for building an online community.

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Thought Leadership Finance Communications Customer 91

Litmus

FEBRUARY 2, 2023

Alternatives to using no-reply in your reply-to email address Given that “no-reply” can look fairly negative to the customer, using something like “hello@” (like Our Place does below) is a touch friendlier. Paired with a recognizable from name, it’s a much more positive envelope for your customers to see if they choose to reply.

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Hubspot Marketing

MAY 1, 2017

And by doing the latter, specifically with those who had baby registries with the store, Target’s marketing analysts were able to form a “pregnancy prediction” score, which allowed them to determine which purchasing patterns indicated a customer was in the early expectant stages. It was a game changer. 6) Iberia Airlines. The Example.

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Personalized Marketing COS Branding Marketing 145

Hubspot Marketing

MARCH 29, 2023

Whether you're new to market research, this guide will provide you with a blueprint for conducting a thorough study of your market, target audience, competition, and more. Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.

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