Hubspot Marketing

JANUARY 17, 2019

They already have one of the best "About" pages in the game, but their delightful copy is spread throughout their site -- sometimes in the most unexpected of places. May 24, 2016. May 24, 2016. May 19, 2016. May 16, 2016. May 11, 2016. R/GA (@RGA). Like sophisticated Lunchables. — R/GA (@RGA). R/GA (@RGA).

Copywriting 145

Copywriting Manufacturing Inbound Marketing eBook 145

Adobe Experience Cloud Blog

APRIL 20, 2020

In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. .

Content Placement 169

Content Placement Thought Leadership Analytics Customer Journey 169

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands.

Social Media Marketing 124

Social Media Marketing Gen Z Health Marketers 124

Hootsuite

APRIL 6, 2023

Myspace: “A place for friends” (2003) Friendster rival Myspace (originally styled as MySpace) quickly became the go-to site for millions of hip teens. Slack offers workers a place to socialize online within corporations and industry professionals a place to socialize with others in similar Slack groups. presidential election.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketers 119

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. Home is the first place that someone lands on when they open up YouTube and is one of the top traffic sources for most channels.

Analytics 132

Analytics SEO Education Promotion 132

Hootsuite

OCTOBER 8, 2019

During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms. Instagram is a perfect place for that. Social media is a great place to do just that. — OSU Emergency Mngmnt (@OSU_EMFP) November 28, 2016.

Education 112

Education Gen Z Millennials Promotion 112

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. A place where buyers congregate daily—sometimes for hours on end. A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. Social media. Organic vs. paid social: Which reigns supreme?

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. When it comes to engagement, TikTok secures third place behind YouTube and Instagram — which is impressive considering its relative "newness." In short, users are engaged.

Video Marketing 132

Video Marketing Branding User-Generated Millennials 132

Hubspot Marketing

DECEMBER 4, 2017

That's over a 75% increase from 2016. With this unique watching experience, viewers were able to uniquely see what life is like within the walls of these correctional facilities, from the yard, to the cells, to the conversations that take place there. million units. In other words: Yeah, VR marketing is a thing you need to think about.

Manufacturing 145

Manufacturing Food Finance Marketers 145

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. Facebook Live has been around since 2016, and in those years, has made a big impact on the platform. Facebook Live Streaming.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Search Engine Land

FEBRUARY 26, 2024

” Google also argues that Microsoft approached Apple multiple times – in 2009, 2013, 2015, 2016, 2018, and 2020 – proposing to make Bing the default search engine in Apple’s Safari web browser. That is competition.” However, Apple consistently rejected the idea, citing concerns about the quality of Bing’s performance.

Advertising 113

Advertising Advertisers Global Marketing Search Marketers 113

Hubspot Marketing

JULY 31, 2018

Ultimately, AMC Theatres is providing optimal convenience with their use of AR -- while a user can YouTube a trailer or Google a review, there’s an added incentive to check the movie out and purchase a ticket when the user can do it all in one place. Image courtesy of AMCTheatres YouTube channel. Image courtesy of Mashable.

Shoppers 144

Shoppers Marketers Marketing Food 144

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Place ads that run on Marketplace. Since Facebook aims to connect people, Marketplace is a great place to build relationships with customers. Think Craigslist, but with Messenger. Test out new product/service listings.

Shoppers 145

Shoppers Retail Price eCommerce 145

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. 2016: Google confirmed what was described as a “massive update” was a core ranking algorithm update, not an expected Penguin update. Google Places Gets Its Own iPhone App. Google Panda becomes a core ranking signal. 2011: Google vs.

Search Marketers 106

Search Marketers Health Law Marketers 106

Litmus

JUNE 23, 2023

Even if the preview text hack doesn’t work in all places, that’s not a reason to stop using it. We’d also like to give a special shout out to Litmus Community member Ryan Field who mentioned this technique in 2016 —and called it a “super old” preview text hack. Email clients are always changing (on average, every 1.2

Real Estate 143

Real Estate Email Marketing Branding Place 143

Search Engine Land

MARCH 3, 2023

Google Agrees To Complicated Worldwide “Right To Be Forgotten” Censorship Plan 2016: Google would ensure those within a country where a RTBF request was granted could not find censored content, regardless of what Google edition they used. Google’s Candidate Cards Being Tested For Businesses? 2020: Doing a Google import into Microsoft Ads?

Search Marketers 88

Search Marketers SEO Health Marketers 88

Search Engine Land

FEBRUARY 4, 2023

” Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place 2020: The subscription-based product could also be used to identify review trends across sites. AdWords App For Android Now Supports Universal App Campaigns 2016: New conversion columns were also available in the latest update.

Search Marketers 84

Search Marketers SEO Real Estate Marketers 84

Search Engine Land

FEBRUARY 28, 2023

Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads 2016: Version 11.3 Google Takes Action On 65% Of User-Generated Spam Reports 2016: Google took action on 65% of the 35,000 user-generated spam reports submitted to Google monthly, according to Juan Felipe Rincon from Google speaking at SMX West.

Search Marketers 91

Search Marketers User-Generated Marketers Marketing 91

Neil Patel

APRIL 9, 2021

You can search using multiple filters, including date, keyword, places, and accounts. Let’s say we want to see what I said about link building in 2016. In this case, we’re looking for tweets between the start and end of 2016. We get a list of every time I mentioned “link building” in a tweet in 2016.

Non-Profit 115

Non-Profit Place Branding 115

Sprout Social

DECEMBER 8, 2020

This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. In 2019, the average global viewer spent six hours and 48 minutes per week watching videos, a 59% increase since 2016. While it is generally best to keep videos short, long videos still have a place.

Video Marketing 132

Video Marketing Place Product Branding 132

Search Engine Land

JANUARY 17, 2023

Google testing new look for local inventory ads in place of local pack. 2016: Gary Illyes from Google said the weekend fluctuations were “core algorithm” and “not Penguin.”. 2016: The Doodle artfully highlighted the civil rights leader’s ability to deliver “poignant truths in beautiful and moving speeches.”. by Patrick Stox.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Search Engine Land

JULY 10, 2024

Bottom line: Only place links in the footer that users will expect to see. But the in-content link, placed higher on the page, is usually the winner. The truth about footer links, though, is clear: they look spammy and do not remotely send a positive signal to Google. That seldom will be anchor text rich text in multiple columns.

SEO 131

SEO Fashion Communications Promotion 131

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. Super Bowl 2014: How We Searched 2014: Recipes, start time, people. and Skittles.

Search Marketers 88

Search Marketers Real Estate SEO Marketers 88

Sprout Social

OCTOBER 13, 2022

According to a Stanford University study from 2016, the chances of going viral are one in a million. Post at the right place and time. In 2016, we invested $2.2 Use them to expand your brand’s social reach (and they might even help you go viral). What are the chances of going viral? sproutsocial. If you know, you know.

Transform 144

Transform Social Media Marketing Education Fashion 144

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. However, challenges are also opportunities.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Hubspot Marketing

MAY 15, 2017

With 79% of all online adults on Facebook, it continues to be the highest-utilized social network of those measured in Pew Research Center’s 2016 Social Media Update. Plus, less text allows greater focus to be placed on any visual content that accompanies it. Let’s start with a look at Facebook’s audience: Source: Pew Research Center.

Copywriting 145

Copywriting Energy Food Promotion 145

Martech

DECEMBER 13, 2023

However, after this initial fire sale, those who had solid marketing and SEO frameworks before generative AI hit the zeitgeist are now best place to use the tools today. For example, Wix has applied AI widely across our systems for almost a decade, introducing our proprietary Artificial Design Intelligence in 2016.

SEO 110

SEO User-Generated Manufacturing Customer Journey 110

Search Engine Land

DECEMBER 13, 2023

However, after this initial fire sale, those who had solid marketing and SEO frameworks before generative AI hit the zeitgeist are now best place to use the tools today. For example, Wix has applied AI widely across our systems for almost a decade, introducing our proprietary Artificial Design Intelligence in 2016.

SEO 110

SEO User-Generated Manufacturing Customer Journey 110

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Easily manage all your social media in one place and save time with Hootsuite. Request a Demo.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Marketing Insider Group

SEPTEMBER 23, 2020

A perfect example of a brand’s messaging aligning with its product offerings, IKEA Ideas places its products in supporting roles as it solves common challenges homeowners face. Revisit those blogs to study their content in depth and adapt their strategy to your own. IKEA Ideas. Cleveland Clinic Health Essentials. Its secret?

Content Marketing 145

Content Marketing Health Marketers Marketing 145

Hubspot Marketing

JANUARY 9, 2023

Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Launched in March 2016, Mastodon has about 2.5 With 1 billion monthly active users, TikTok was launched in 2016 and propelled short-form videos into mainstream popularity at the start of the pandemic.

Gen Z 128

Gen Z Marketers Marketing Millennials 128

Search Engine Land

JANUARY 26, 2023

Now Available Right In AdWords Custom Columns 2016: Google introduced an addition to custom columns: custom formulas. Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch 2016: Microsoft was no longer listed as a member. 2016: Apple was driving vehicles around the world to collect data to improve Google Maps.

Search Marketers 84

Search Marketers Marketers Marketing SEO 84

Search Engine Land

FEBRUARY 18, 2023

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. by Marcus Miller 2016: Are Dynamic Ad Varieties A Waste Of Your Time?

Search Marketers 88

Search Marketers Finance Marketers Marketing 88