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5 Tips for Making Your Customer Marketing Shine Bright During the Holidays

Adobe Experience Cloud Blog

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year.

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

During the 2016 holiday season, Iberia Airlines customers received emails posing the question: If you could visit any vacation destination, what would it be, and who would you go with? Even the best customized marketing becomes less personal, and definitely less desirable if it's carried out without the user's agreement.

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How to Create Content for Every Stage of the Buyer's Journey

Hubspot Marketing

Decision Stage: The stage where people figure out exactly what it would take to become a customer. Your journey may look very different depending on your industry, business model, product, pricing, and audience. In the above example, HubSpot Agency Partner Yokel Local shares attractive customer marketing tips on the LinkedIn platform.

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How to Do Market Research: A Guide and Template

Hubspot Marketing

Whether you're new to market research, this guide will provide you with a blueprint for conducting a thorough study of your market, target audience, competition, and more. Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.

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Big Brands and Political Activism: What Do Marketers Think?

The CMO Survey

Kaepernick, as most of the planet knows, is the football player who in 2016 took a knee to protest racial injustice when the U.S. DICKS got an initial traffic surge on the news and share prices are up around 20% since. national anthem played before the start of the teams football games.

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